Digital Marketing Executive

Uptown Spaces Pvt. Ltd.; Mumbai Suburban; Sur place; INR 420 000 - 620 000; Plein temps

Résumé du poste

Uptown Spaces Pvt. Ltd. in Mumbai (Mulund) seeks a creative Digital Marketing Specialist to manage online marketing activities, generate quality property leads, and support the sales team in achieving business targets.

You will lead campaigns on Google and Meta Ads, handle social media, and coordinate with sales to optimize CPL and ROAS. This role requires 2–4 years of digital marketing experience, preferably in real estate, and a marketing-related degree.

Qualifications

• Graduate in Marketing, Business Administration, or related field.
• 2–4 years of digital marketing experience, preferably in real estate.
• Hands-on with Google Ads, Meta Ads Manager, and Google Analytics.
• Knowledge of SEO, social media, lead generation, and campaign optimization.
• Basic Canva or similar creative tools.

Responsabilités

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads Manager, and other platforms.
• Generate qualified leads for residential and commercial property sales.
• Manage social media accounts, including content planning, posting, and audience engagement.
• Create and coordinate property-related creatives, reels, videos, and promotional campaigns.
• Monitor campaign performance, CPL, and ROAS.
• Manage website updates, landing pages, SEO, and Google Business Profile.
• Coordinate with the sales team to track leads, follow-ups, and conversions.
• Prepare weekly and monthly marketing performance reports.
• Analyse market trends, competitor activities, and campaign effectiveness.
• Optimise advertising budgets to improve lead generation and conversion rates.

Connaissances

Google Ads

Meta Ads Manager

Google Analytics

SEO

Social Media Marketing

Lead Generation

Campaign Optimisation

Canva

Formation

Marketing/Business Administration degree

Description du poste

Company: Uptown Spaces
Industry: Real Estate Broking
Location: Mumbai( Mulund)
Experience: 24 Years

Job Summary

We are looking for a creative and result-oriented Digital Marketing Specialist to manage online marketing activities, generate quality property leads, improve brand visibility, and support the sales team in achieving business targets.

Key Responsibilities

• Plan and execute digital marketing campaigns across Google Ads, Meta Ads (Facebook and Instagram), and other relevant platforms.
• Generate qualified leads for residential and commercial property sales.
• Manage social media accounts, including content planning, posting, and audience engagement.
• Create and coordinate property-related creatives, reels, videos, and promotional campaigns.
• Monitor campaign performance, lead quality, cost per lead (CPL), and return on ad spend (ROAS).
• Manage website updates, landing pages, SEO, and Google Business Profile.
• Coordinate with the sales team to track leads, follow-ups, and conversions.
• Prepare weekly and monthly marketing performance reports.
• Analyse market trends, competitor activities, and campaign effectiveness.
• Optimise advertising budgets to improve lead generation and conversion rates.

Required Skills & Qualifications

• Graduate in Marketing, Business Administration, or a related field.
• 2-4 years of experience in digital marketing, preferably in real estate.
• Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics.
• Knowledge of SEO, social media marketing, lead generation, and campaign optimisation.
• Basic knowledge of Canva or other creative tools.
• Strong analytical, communication, and coordination skills.
• Ability to manage multiple campaigns and meet lead-generation targets.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Cost per lead (CPL) and lead conversion rate.
• Advertising campaign performance and ROAS.
• Website traffic and social media engagement.
• Timely execution of campaigns and marketing reports.