Sales And Marketing Executive

Fierce Fit Formula; Lucknow; On-site; INR 600,000 - 800,000; Full time

Job summary

Fierce Fit Formula seeks a proactive Sales & Business Development professional to grow the distribution of whey protein and other sports nutrition products in Lucknow. You will identify new customers, conduct visits, and drive revenue through promotions and strong relationships.

The candidate should have extensive sports nutrition sales experience, a proven track record of meeting targets, and the willingness to travel to gyms and stores.

Qualifications

• 13 years of relevant sales experience in sports nutrition, nutraceuticals, health supplements, FMCG, or pharmaceutical sales.
• Experience with whey protein, pre-workout, post-workout, mass gainers, amino acids, and other fitness supplements.
• Experience dealing with gym owners, fitness trainers, supplement retailers, distributors, dealers, and nutrition stores.
• Ability to generate leads, achieve sales targets, negotiate commercial terms, and manage existing accounts.
• Excellent communication and negotiation skills.
• Willingness to travel; two-wheeler and driving licence preferred.

Responsibilities

• Achieve monthly and quarterly sales targets.
• Identify and acquire new customers, distributors, dealers, and retail partners.
• Develop business opportunities in gyms, fitness centres, supplement stores, health stores, and other relevant channels.
• Generate leads, conduct sales visits, and convert prospects into customers.
• Expand the company's market presence and distribution network.
• Build and maintain strong relationships with existing distributors and retailers.
• Identify potential channel partners and negotiate commercial terms within company guidelines.
• Ensure regular product availability and timely order fulfilment.
• Monitor retailer requirements, repeat orders, stock movement, and outstanding payments.
• Track competitor brands, pricing, product launches, and promotional strategies.
• Collect customer feedback and share market insights with management.
• Recommend strategies to improve sales, product positioning, and customer retention.
• Maintain daily sales reports, customer databases, and sales visit records.
• Prepare sales forecasts and periodic performance reports.
• Follow up on payments, pending orders, and customer complaints.

Skills

Sales

Lead generation

Negotiation

Communication

Account management

Field sales

Presentation

CRM

Market expansion

Education

Graduate degree

Business/Marketing/Nutrition

Job description

Role & responsibilities

Sales & Business Development

• Achieve monthly and quarterly sales targets.
• Identify and acquire new customers, distributors, dealers, and retail partners.
• Develop business opportunities in gyms, fitness centres, supplement stores, health stores, and other relevant channels.
• Generate leads, conduct sales visits, and convert prospects into customers.
• Expand the company's market presence and distribution network.

Dealer & Distributor Management

• Build and maintain strong relationships with existing distributors and retailers.
• Identify potential channel partners and negotiate commercial terms within company guidelines.
• Ensure regular product availability and timely order fulfilment.
• Monitor retailer requirements, repeat orders, stock movement, and outstanding payments.

Product Promotion & Brand Activation

• Promote products such as whey protein, pre-workout, post-workout, amino acid supplements, and other sports nutrition products.
• Explain product features, ingredients, nutritional information, usage instructions, and differentiators accurately.
• Conduct product demonstrations, sampling activities, and promotional campaigns at gyms, fitness expos, marathons, and sporting events.
• Coordinate with the marketing team for in-store promotions, offers, and brand awareness activities.

Market Research & Competitor Analysis

• Track competitor brands, pricing, product launches, and promotional strategies.
• Identify emerging market trends and new sales opportunities.
• Collect customer feedback and share market insights with management.
• Recommend strategies to improve sales, product positioning, and customer retention.

Reporting & Sales Administration

• Maintain daily sales reports, customer databases, and sales visit records.
• Prepare sales forecasts and periodic performance reports.
• Follow up on payments, pending orders, and customer complaints.
• Maintain accurate records of leads, conversions, revenue, and collection performance.

Preferred candidate profile

• Experience: 13 years of relevant sales experience in sports nutrition, nutraceuticals, health supplements, FMCG, or pharmaceutical sales.
• Industry Preference: Candidates who have worked with whey protein, pre-workout, post-workout, mass gainers, amino acids, and other fitness supplements.
• Market Exposure: Experience dealing with gym owners, fitness trainers, supplement retailers, distributors, dealers, and nutrition stores.
• Sales Skills: Proven ability to generate leads, acquire new customers, achieve sales targets, negotiate commercial terms, and manage existing accounts.
• Product Knowledge: Understanding of sports nutrition products, ingredients, nutritional benefits, product positioning, and competitor brands.
• Business Development: Ability to expand distribution networks, appoint new dealers, and develop new markets.
• Communication Skills: Excellent communication, negotiation, presentation, and customer relationship management skills.
• Personal Attributes: Self-motivated, energetic, target-driven, confident, and willing to undertake field sales and market visits.
• Education: Graduate in any discipline; a qualification in business, marketing, nutrition, or a related field is preferred.
• Additional Preference: Candidates with an existing network of gyms, supplement stores, fitness trainers, or sports nutrition distributors will be given preference.
• Mobility: Willingness to travel for market visits; a two-wheeler and valid driving licence are preferred.