Sales and Marketing Executive

Global SOC; Hyderabad; On-site; INR 500,000 - 750,000; Full time

Job summary

Global SOC is seeking a dynamic Sales and Marketing Executive to drive brand visibility, generate high-quality leads, and convert prospects into long-term clients. This role blends strategic marketing with direct sales, requiring a candidate who can identify opportunities and close deals while building effective campaigns.

The ideal candidate will be data-driven with strong communication and relationship-management skills, promoting our AI-native cybersecurity solutions and training programs,

Qualifications

• Bachelor's degree in Business Administration, Marketing, Commerce, Management, or related field. MBA in Marketing is an added advantage.
• Prior experience in B2B sales or marketing, preferably in technology or services industry.
• Excellent verbal and written communication, negotiation, presentation, and relationship-management skills.
• Strong expertise in lead generation, client acquisition, and digital marketing concepts (SEO, SEM, social media, email marketing).
• Target-oriented, proactive, and self-motivated approach, with MS Office and CRM tools experience.

Responsibilities

• Develop and execute marketing campaigns across channels (digital, social media, email, events) to promote services and training programs.
• Identify and develop new business opportunities through inbound and outbound activities (cold calling, email outreach, LinkedIn, referrals).
• Create marketing materials including brochures, presentations, case studies, whitepapers, and social content.
• Manage the complete sales cycle from lead qualification to proposal, negotiation, and deal closure.
• Build and maintain relationships with clients by understanding their business needs and recommending solutions.
• Conduct market research to identify potential clients, target industries, and emerging markets.
• Collaborate with internal teams to align marketing with sales goals and ensure delivery.
• Maintain CRM records and report on lead generation, pipeline status, conversions, and revenue.

Skills

Lead generation

Client acquisition

Digital marketing

CRM tooling

Presentation skills

Education

Bachelor's degree in Business Administration, Marketing, Commerce, Management, or related field

MBA in Marketing (added advantage)

Tools

Salesforce

HubSpot

Mailchimp

Job description

We are seeking a dynamic and versatile Sales and Marketing Executive to drive brand visibility, generate high-quality leads, and convert prospects into long-term clients. This role is a unique blend of strategic marketing and direct sales, requiring a candidate who can not only identify new business opportunities and close deals but also develop and execute effective marketing campaigns. The ideal candidate will be a creative thinker with a data-driven mindset, possessing excellent communication, presentation, and relationship-management skills. You will be responsible for promoting our AI-native cybersecurity solutions and training programs, building a strong sales pipeline, and achieving ambitious revenue targets.

Responsibilities

• Develop and execute marketing campaigns to promote GlobalSOC's cybersecurity services and the Academy's training programs across various channels (digital, social media, email, events).
• Identify and develop new business opportunities through a mix of inbound marketing tactics and outbound sales activities (cold calling, email outreach, LinkedIn, networking, referrals).
• Assist in creating compelling marketing materials, including brochures, presentations, case studies, whitepapers, and social media content to support the sales process.
• Manage the complete sales cycle from lead qualification to proposal, negotiation, and deal closure. Prepare and deliver business proposals, quotations, and presentations based on client requirements.
• Build and maintain strong relationships with prospective and existing clients by understanding their business needs and recommending relevant solutions.
• Conduct market research to identify potential clients, target industries, emerging markets, and competitive activity to inform sales and marketing strategies.
• Work closely with internal teams (technical, operations) to ensure smooth execution and delivery of client requirements, and align marketing efforts with sales goals.
• Achieve monthly and quarterly sales and marketing targets. Maintain accurate records in CRM and prepare regular reports on lead generation, pipeline status, conversions, and revenue performance.

Requirements

• Bachelor's degree in Business Administration, Marketing, Commerce, Management, or a related field. An MBA in Marketing is an added advantage.
• Prior experience in B2B sales or marketing, preferably in the technology or services industry.
• Excellent verbal and written communication, negotiation, presentation, and relationship-management skills.
• Strong expertise in lead generation, client acquisition, and digital marketing concepts (SEO, SEM, social media, email marketing).
• Target-oriented, proactive, and self-motivated approach.
• Good working knowledge of MS Office, CRM platforms (Salesforce, HubSpot), marketing automation tools (Mailchimp), and social media management platforms.
• Basic understanding or strong interest in the cybersecurity industry is a bonus.