Business Development Executive - GlobalSOC Services
About the Role
We are seeking a dynamic and results-driven Business Development Executive to drive the market presence and revenue growth of GlobalSOC's enterprise-grade cybersecurity services. This role combines strategic marketing with direct B2B sales, requiring a candidate who can generate qualified leads, build strong client relationships, and execute marketing initiatives that position GlobalSOC as the go-to AI-native defense provider for mid-market and SME enterprises. The ideal candidate will be target-oriented, self-motivated, and capable of converting security-conscious prospects into long-term client partnerships.
Responsibilities
- Plan and execute integrated marketing campaigns (digital, email, webinars, events, content marketing) to promote GlobalSOC's cybersecurity services and build brand authority in the B2B security space.
- Identify and develop new business opportunities through inbound marketing tactics and outbound sales activities (cold calling, LinkedIn outreach, email sequences, networking, referrals).
- Create and manage compelling marketing materials including case studies, solution briefs, whitepapers, blog posts, and presentation decks.
- Manage the complete B2B sales cycle from lead qualification and discovery to proposal, pricing negotiation, and deal closure.
- Build and maintain strong relationships with CISOs, IT Directors, and business leaders by understanding their security challenges and recommending appropriate GlobalSOC solutions.
- Continuously analyze the cybersecurity landscape, identify emerging threats, map target industries, and track competitor offerings to refine sales and marketing strategies.
- Collaborate with internal technical, delivery, and leadership teams to ensure seamless client onboarding and post-sales satisfaction.
- Achieve monthly and quarterly sales and marketing targets, maintaining accurate CRM records and reporting on pipeline status, conversions, revenue, and campaign ROI.
Requirements
- Bachelor's degree in Business Administration, Marketing, Commerce, Management, or a related field. An MBA in Marketing is an added advantage.
- 2-5 years of experience in a combined B2B Sales and Marketing role, preferably in technology, IT services, or cybersecurity.
- Excellent verbal and written communication skills, with the ability to translate complex security concepts into clear business value.
- Strong expertise in lead generation, client acquisition, and digital marketing strategies (SEO, SEM, LinkedIn ads, email marketing).
- Excellent negotiation, presentation, persuasion, and relationship-management skills.
- Prior experience in B2B sales or marketing within cybersecurity, IT services, SaaS, or technology consulting is strongly preferred.
- Basic understanding of cybersecurity concepts (SOC, MDR, threat detection, compliance) is a strong bonus.