Revenue Lead - Digital

Aditya Birla Health Insurance Company Limited; Maharashtra; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Aditya Birla Health Insurance Company Limited is seeking a product manager to translate strategy into digital platform requirements, drive feature prioritization, coach design and QA teams, and engage stakeholders. This role focuses on customer-driven growth, competitive analysis, and delivering a seamless product experience across channels.

The candidate will own the product development lifecycle, collaborate with business, tech and external partners, and continuously refine the product based

Responsibilities

• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Create buy-in for the product vision both internally and with key external partners
• Building scope and requirements for digital platforms basis the product strategy
• Understand and lead analysis of the competitive environment, customers and product metrics to determine the right set of features to drive engagement
• Translate product strategy into detailed requirements and prototypes
• Work with design team to guide design of UI/UX
• Considering the product lifecycle - own, prioritize and execute the product roadmap
• Define and analyze metrics that inform the success of product across digital channels
• Communicate product strategy, roadmap, and updates to internal stakeholders, including executives, sales teams, and customer support
• Collaborate with Business, Tech and Vendors for requirements and product delivery
• Engage with customers and gather feedback to understand their needs, pain points, and satisfaction levels.
• Working closely with the technical team to build and deliver the product
• Working closely with third party partners for integrations/customizations and defining technical service level agreement.
• Overseeing the entire testing of the product before release, working closely with the QA team to check the test cases drawn out
• Self-QC the finished product knowing the initial product requirements
• Study data from customer analytics and define, alter and enhance design processes whenever required
• Analyzing data to understand the various user pain points and then making changes to the product accordingly
• Enhancing product feature-wise flow and usage and defining new user journeys
• Owning the product development lifecycle month-on-month
• Prioritizing feature development and enhancements for every release
• Setting timelines and stake holder management for features
• Using analytics to optimize process flows and identify/solve customer issues

Job description

Key Result Areas Supporting Actions

Product strategy

• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Create buy-in for the product vision both internally and with key external partners

Product Development

• Building scope and requirements for digital platforms basis the product strategy
• Understand and lead analysis of the competitive environment, customers and product metrics to determine the right set of features to drive engagement
• Translate product strategy into detailed requirements and prototypes

• Work with design team to guide design of UI/UX
  • Considering the product lifecycle - own, prioritize and execute the product roadmap
  • Define and analyze metrics that inform the success of product across digital channels

Stake Holder Management

• Communicate product strategy, roadmap, and updates to internal stakeholders, including executives, sales teams, and customer support.
• Collaborate with Business, Tech and Vendors for requirements and product delivery
• Engage with customers and gather feedback to understand their needs, pain points, and satisfaction levels.

Technical and QA Team engagement

• Working closely with the technical team to build and deliver the product
• Working closely with third party partners for integrations/customizations and defining technical service level agreement.
• Overseeing the entire testing of the product before release, working closely with the QA team to check the test cases drawn out
• Self-QC the finished product knowing the initial product requirements

User Experience enhancements basis Analytics

• Study data from customer analytics and d efine, alter and enhance design processes whenever required
• Analyzing data to understand the various user pain points and then making changes to the product accordingly
• Enhancing product feature-wise flow and usage and defining new user journeys

Managing Product Release Cycle management

• Owning the product development lifecycle month-on-month
• Prioritizing feature development and enhancements for every release
• Setting timelines and stake holder management for features
• Using analytics to optimize process flows and identify/solve customer issues