Revenue Lead - Digital

Aditya Birla Group; Thane; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

PeopleStrong in India is seeking a Product Manager with strengths in brand management to drive digital product strategy and customer experience across platforms. You will partner with design, engineering, and business teams to translate strategy into tangible features and roadmaps.

Responsibilities include driving the product lifecycle, coordinating releases, and leveraging analytics to optimize user journeys and engagement across channels.

Qualifications

• Product-focused mindset with ability to translate strategy into product features.
• Experience collaborating with design, tech, and stakeholders to deliver digital products.

Responsibilities

• Understand customer experience, identify gaps, and generate ideas to grow market share and drive growth.
• Build and manage product roadmap and requirements for digital platforms.
• Collaborate with internal and external teams to deliver product vision and updates to stakeholders.
• Oversee product testing and QA with the team and ensure alignment with initial requirements.
• Analyze analytics to improve UX and define new user journeys.
• Manage the product release cycle, set timelines, and prioritize features for each release.

Skills

Brand Management

Job description

BUSINESS_UNIT-2 Digital Improvements

Country India

State Maharashtra

Function Digital

Skills

Skill

Brand Management

CERTIFICATION

Job Description

Key Result Areas

Supporting Actions

• Gain a deep understanding of customer experience, identify and fill product gaps and generate new ideas that grow market share, improve customer experience and drive growth
• Create buy-in for the product vision both internally and with key external partners

Product Development

• Building scope and requirements for digital platforms basis the product strategy
• Understand and lead analysis of the competitive environment, customers and product metrics to determine the right set of features to drive engagement
• Translate product strategy into detailed requirements and prototypes
• Work with design team to guide design of UI/UX
  • Considering the product lifecycle - own, prioritize and execute the product roadmap
  • Define and analyze metrics that inform the success of product across digital channels

Stake Holder Management

• Communicate product strategy, roadmap, and updates to internal stakeholders, including executives, sales teams, and customer support.
• Collaborate with Business, Tech and Vendors for requirements and product delivery
• Engage with customers and gather feedback to understand their needs, pain points, and satisfaction levels.

Technical and QA Team engagement

• Working closely with the technical team to build and deliver the product
• Working closely with third party partners for integrations/customizations and defining technical service level agreement.
• Overseeing the entire testing of the product before release, working closely with the QA team to check the test cases drawn out
• Self-QC the finished product knowing the initial product requirements

User Experience enhancements basis Analytics

• Study data from customer analytics and d efine, alter and enhance design processes whenever required
• Analyzing data to understand the various user pain points and then making changes to the product accordingly
• Enhancing product feature-wise flow and usage and defining new user journeys

Managing Product Release Cycle management

• Owning the product development lifecycle month-on-month
• Prioritizing feature development and enhancements for every release
• Setting timelines and stake holder management for features
• Using analytics to optimize process flows and identify/solve customer issues