Retention Marketing Manager

upGrad; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Benefits offered by this job

Bonuses

Growth opportunities

Learning resources

Inclusive culture

Job summary

upGrad is seeking a data-driven CRM Manager to lead end-to-end lifecycle marketing across Push, Email, SMS, WhatsApp, and in-app channels. You will drive activation, engagement, retention, and revenue through scalable campaigns, while building dashboards and experiments that scale month over month.

You will work at the intersection of CRM, Product, and Data, applying cohort analysis and A/B testing to optimize campaigns and personalize messaging for Indian consumers across Tier 2/3+ audiences.

Qualifications

• 4–6 years in CRM, lifecycle, or retention marketing.
• Hands-on with cohort analysis, funnels, A/B testing, and performance metrics.
• Experience building dashboards and scalable experimentation frameworks.
• Exposure to personalization and dynamic catalogs is a plus.

Responsibilities

• Own end-to-end CRM journeys across Push, Email, SMS, WhatsApp, and In-app.
• Drive activation, engagement, retention, and repeat usage through lifecycle campaigns.
• Build dashboards, automate reporting, and develop scalable experimentation frameworks.
• Create personalized, action-oriented communication aligned with user behavior and product features.
• Collaborate with Product and Data teams to optimize campaigns and calendars.
• Mentor a small team in a fast-paced, high-ownership environment.

Skills

CRM marketing

Lifecycle campaigns

Analytics & testing

Team leadership

Tools

CleverTap

MoEngage

WebEngage

Job description

upGrad is an online education platform building the careers of tomorrow by offering the most industry-relevant programs in an immersive learning experience. Our mission is to create a new digital-first learning experience to deliver tangible career impact to individuals at scale. upGrad currently offers programs in Data Science, Machine Learning, Product Management, Digital Marketing, and Entrepreneurship, etc. upGrad is looking for people passionate about management and education to help design learning programs for working professionals to stay sharp and stay relevant and help build the careers of tomorrow.

Position Overview -

are looking for a data-driven and strategic CRM Manager to lead the end-to-end customer lifecycle strategy across key verticals. This role sits at the intersection of CRM, Product, and Data, and is responsible for driving user activation, engagement, retention, and repeat usage through scalable lifecycle initiatives. You will combine strategic thinking with hands-on execution while building systems that scale month-on-month.

Responsibilities & Requirements:

• 4–6 years of experience in CRM, Lifecycle, or Retention Marketing, preferably in B2C/D2C consumer apps or e-commerce.
• Own end-to-end CRM journeys across Push, Email, SMS, WhatsApp, and In-app.
• Drive activation, engagement, retention, repeat usage, and revenue through lifecycle campaigns.
• Strong understanding of Indian consumers, especially Tier 2/3+ audiences.
• Hands-on experience with CleverTap, MoEngage, or WebEngage.
• Strong analytical skills with expertise in cohort analysis, funnels, A/B testing, and performance metrics.
• Build dashboards, automate reporting, and develop scalable experimentation frameworks.
• Create personalized, action-oriented communication aligned with user behavior, product features, and key calendar moments.
• Experience managing or mentoring a small team in a fast-paced, high-ownership environment.
• Exposure to personalization, dynamic catalogues, or recommendation engines is an advantage.

Benefits -

• Competitive salary with performance-based bonuses.
• Opportunity for professional growth within a dynamic and growing company.
• A collaborative and inclusive company culture.
• Access to upGrad courses and learning resources.

Why Join upGrad?

• Opportunity to contribute to one of India's leading EdTech organizations.
• Exposure to large-scale digital campaigns and brand initiatives.
• Collaborative and high-growth work environment.
• Learning and development opportunities across diverse business functions.