CRM & Retention Marketing Manager

Keka Technologies Private Limited; Bengaluru; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Nubra is building a high-impact growth function focused on lifecycle marketing across onboarding, activation, funding, engagement, retention, and win-back. This role owns end-to-end customer journeys and collaborates with Product, Growth, and Data teams to automate communications and improve customer lifetime value.

You will design automated journeys, segment audiences, define messaging cadences, and run experiments to optimise activation and retention.

Qualifications

• 4 - 7 years of hands-on experience in CRM, lifecycle, or retention marketing.
• Experience with lifecycle automation and customer segmentation.
• Proven ability to design and own retention and activation programmes end-to-end.
• Strong analytical mindset with cohort and funnel optimisation.
• Excellent written communication and copywriting skills.
• Experience running structured A/B tests and using insights to improve campaigns.

Responsibilities

• Own end-to-end customer lifecycle across onboarding, activation, engagement, retention, and reactivation.
• Build and optimise automated lifecycle journeys across Email, Push, WhatsApp, SMS, and in-app messaging.
• Develop lifecycle campaigns to reduce funnel drop-offs and improve activation and retention.
• Own customer segmentation, messaging strategy, cadence, and channel mix.
• Run structured A/B tests to improve activation, retention and lifetime value.
• Analyse cohort and funnel performance to identify opportunities.
• Define and track lifecycle KPIs, sharing insights with the VP Marketing & Growth.
• Collaborate with Product, Performance Marketing, Engineering, and Data teams to deliver seamless journeys.

Skills

CRM & Retention

Lifecycle Marketing

Segmentation

Cohort Analysis

A/B Testing

Copywriting

Tools

WebEngage

MoEngage

CleverTap

Braze

Job description

Nubra is a SEBI-registered trading platform built for active traders and investors. We are a fast-growing, data-driven company focused on building best-in-class customer acquisition and retention. As we scale, lifecycle marketing represents one of our biggest growth opportunities - and we're looking for someone to build this capability from the ground up.

Role Overview

We're looking for a CRM & Retention Marketing Manager to own the end-to-end customer lifecycle - from onboarding and KYC through activation, funding, engagement, retention, and win-back. You'll work closely with Product, Growth, and Data teams to build automated journeys, optimise customer communication, and improve activation and customer lifetime value.

This is a great role for someone who enjoys building systems from scratch and wants ownership of a high-impact growth function.

Key Responsibilities

• Own the end-to-end customer lifecycle across onboarding, KYC, funding, activation, engagement, retention, and reactivation.
• Build and optimise automated lifecycle journeys across Email, Push Notifications, WhatsApp, SMS, and in-app messaging.
• Develop lifecycle campaigns to reduce funnel drop-offs and improve activation, retention, and engagement.
• Own customer segmentation, messaging strategy, communication cadence, and channel mix.
• Run structured A/B tests to continuously improve activation, retention, and customer lifetime value.
• Build and manage dormancy and win-back programmes for inactive users.
• Analyse cohort and funnel performance to identify optimisation opportunities.
• Define and track lifecycle KPIs, and share actionable insights with the VP Marketing & Growth.
• Partner closely with Product, Performance Marketing, Engineering, and Data teams to deliver a seamless customer journey.

Must-Have Skills

• 4 - 7 years of hands-on experience in CRM, lifecycle, or retention marketing.
• Experience with platforms such as WebEngage, MoEngage, CleverTap, Braze, or similar.
• Strong understanding of lifecycle automation, customer segmentation, behavioural triggers, and campaign orchestration.
• Proven experience designing and owning retention and activation programmes end-to-end.
• Strong analytical mindset with experience working on cohort and funnel optimisation.
• Excellent written communication and copywriting skills.
• Experience running structured A/B tests and using insights to improve campaign performance.

Nice to Have

• Experience in fintech, BFSI, investing, or trading platforms.
• Familiarity with regulatory and compliance-driven customer communications.
• Experience building a CRM programme from scratch.
• Working knowledge of SQL, GA4, Mixpanel, Amplitude, or similar analytics tools.
• Experience working closely with Product and Engineering teams.