CRM Manager

Engineering; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Engineering in Bengaluru is seeking a CRM Manager to lead lifecycle marketing across key user segments, owning the CRM funnel from onboarding to reactivation with a strong retention focus. This is a hands-on leadership role where you will manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.

You will oversee campaigns across Push, SMS, WhatsApp and Email, mentor CRM executives, and build data-driven dashboards to monitor metrics

Qualifications

• 4-6 years of experience in CRM, lifecycle marketing, or retention.
• Hands-on experience with campaign tools and analytics platforms.
• Ability to lead and coach a small team.
• Strong data orientation with a performance mindset.
• Excellent collaboration and stakeholder management skills.

Responsibilities

• Own and drive CRM strategy for different business verticals.
• Lead execution across Push, SMS, WhatsApp, and Email campaigns.
• Manage and mentor CRM executives/specialists.
• Build lifecycle marketing journeys - onboarding, engagement, reactivation.
• Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).
• Create CRM dashboards, track OKRs, and drive continuous improvements.
• Collaborate closely with product, growth, content, and data teams.

Skills

CRM strategy

Team leadership

Data-driven

Stakeholder management

Campaign execution

Tools

Campaign tools

Analytics platforms

Job description

Job Title: CRM Manager

Location: Bengaluru (Work from Office) Reporting To: Associate Director - Retention & Product Department: Retention Level: L5 Type: Full-Time

About the Role:

We're looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You'll own the entire CRM funnel - from onboarding to reactivation - with a strong focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you'll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.

Key Responsibilities:

• Own and drive CRM strategy for different business verticals.

• Lead execution across Push, SMS, WhatsApp, and Email campaigns.

• Manage and mentor CRM executives/specialists.

• Build lifecycle marketing journeys - onboarding, engagement, reactivation.

• Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).

• Create CRM dashboards, track OKRs, and drive continuous improvements.

• Collaborate closely with product, growth, content, and data teams.

Key Deliverables:

• Increase in repeat user retention and revenue through CRM.

• Optimized user journeys across the CRM funnel.

• Strong and scalable CRM processes and execution frameworks.

What We're Looking For:

• 4-6 years of experience in CRM, lifecycle marketing, or retention.

• Hands-on experience with campaign tools and analytics platforms.

• Ability to lead and coach a small team.

• Strong data orientation with a performance mindset.

• Excellent collaboration and stakeholder management skills.