Lifecycle Marketing Manager

Tutorcloud Ai; Bengaluru; On-site; INR 2,000,000 - 3,600,000; Full time

Job summary

TutorCloud seeks a CRM and Lifecycle Manager to own activation, engagement, referral and retention, building journeys and content with Product, tech, marketing and creative teams to turn engagement into conversion. Based in Bengaluru, this on-site role requires hands-on mastery of marketing automation, multi-channel campaigns and data analytics to improve activation and long-term engagement.

You will lead lifecycle programs across onboarding, trial to paid, upgrades and reactivation, with

Qualifications

• 5 to 7 years in CRM, lifecycle, retention or growth marketing for a consumer app or subscription product with a live user base.
• Hands-on with a marketing automation platform: MoEngage for B2C; HubSpot for B2B; other tools welcome.
• Multi-channel execution: WhatsApp, email, push and in-app.
• Data-driven by default with analytics tools like Mixpanel, Amplitude, GA4; instrument before launch.
• Cross-functional operator across Product, tech, marketing and creative; fluent with current AI tools.

Responsibilities

• Own the referral programme end to end: mechanics, incentives, requirements, campaign assets and launch.
• Own activation and daily engagement: define strong first sessions and repeat visits, trigger live campaigns.
• Brief and produce content and creative for journeys: copy, templates, emails, push, in-app messages.
• Build, send and run lifecycle journeys across onboarding, activation, trial to paid, upgrade, win-back.
• Own segmentation, cohorts and engagement scoring; coordinate with inside sales for hand-off.
• Run a continuous A/B testing cadence on journeys, incentives, timing, channel and copy.
• Report weekly on the metrics you own and leverage AI to speed up reporting.

Skills

CRM

Lifecycle marketing

Growth marketing

Multi-channel execution

AI tools

Segmentation

A/B testing

Tools

MoEngage

HubSpot

WebEngage

CleverTap

Braze

Job description

CRM and Lifecycle Manager

B2C GROWTH BENGALURU ON SITE Open under any of these titles: CRM and Lifecycle Manager, or Lifecycle and Retention Marketing Manager.

ABOUT TUTORCLOUD

TutorCloud is an AI powered K-12 learning platform built by educators, bringing adaptive AI tutoring for students, iTEMA for teachers, and clear progress visibility for parents and schools into one place. Schools buy through our sales team; parents and teachers buy directly, in a consumer business that starts in the United States and India and is built to go global. We are building the consumer growth team now, and this is one of its first hires.

ABOUT THE ROLE

You own everything that happens after someone signs up: activation, engagement, referral and retention. This is an execution role: you build the journeys, content and creative yourself, working closely with Product, tech, marketing and creative teams to turn engagement into conversion. You run it as a programme with your own KPIs.

KEY RESPONSIBILITIES

• Own the referral programme end to end: mechanics, incentives, requirements aligned with Product, and the campaign, content and creative that launch and grow the loop. Rewards span discounts, premium unlocks and shareable leaderboards.
• Own activation and daily engagement. Define what a strong first session and repeat visit look like for teachers and parents, and turn those triggers into live campaigns and content: streaks, practice goals, parent digests and teacher class reports.
• Brief and produce the content and creative behind every journey: copy, WhatsApp templates, email design, push notifications and in-app messages, working with the creative team.
• Build, send and run lifecycle journeys inside our marketing automation platform across markets: onboarding, activation, trial to paid, upgrade, win-back and reactivation.
• Own segmentation, cohort analysis and engagement scoring, and checkout recovery with inside sales, including the hand-off that routes engaged teacher clusters to school sales.
• Run a continuous A/B testing cadence on journeys, incentives, timing, channel and copy. Kill what does not move the metric, scale what does.
• Report weekly on the numbers you own, and use AI tools to build journeys, generate content and automate reporting faster.

WHAT YOU WILL BRING

• 5 to 7 years in CRM, lifecycle, retention or growth marketing for a consumer app or subscription product with a live user base.
• You have built a referral or invite loop that worked, and can explain honestly why, and where it leaked.
• Hands-on with a marketing automation platform: we use MoEngage for B2C and HubSpot for B2B; WebEngage, CleverTap or Braze equally welcome. You build journeys yourself.
• Multi-channel execution: WhatsApp through a provider such as Karix or Gupshup, plus email, push and in-app.
• You brief and produce content and creative: copy for WhatsApp, email, push, landing pages and in-app messages.
• Data-driven by default. Strong command of Mixpanel, Amplitude, CleverTap Analytics or GA4; you instrument before you launch.
• A natural cross-functional operator across Product, tech, marketing and creative, fluent with current AI tools.
• Judgement on incentives. You know how a referral scheme gets gamed and design against it without killing the loop.
• Ownership. You set your own targets, test relentlessly, and say plainly when something is not working.

GOOD TO HAVE

• App-based consumer business background: D2C, quick commerce or edtech, with K-12 a strong plus.
• Freemium to paid conversion experience, especially with a usage-limited free tier.
• Exposure to consumer audiences in more than one country.

WHY JOIN

A real ownership brief. You are not inheriting someone else's playbook; you are building the campaigns, content and journeys that make it work. Direct line to Product, tech and creative teams, and a global remit from day one.

Based in Bengaluru, on site, five days a week.

TutorCloud is an equal opportunity employer.