CRM - Intern

AppsForBharat; Bengaluru; On-site; INR 167,000 - 279,000; Full time

Job summary

AppsForBharat is seeking a detail-oriented Retention Marketing Intern to support customer engagement, retention, and lifecycle communication. You will collaborate with the CRM Manager to build campaigns across Push, SMS, WhatsApp, E-mail, In-app, and RCS, ensuring timely, error-free delivery and effective segmentation.

The role requires hands-on CRM experience, proficiency with MoEngage or CleverTap, and the ability to manage multiple campaigns with precision.

Qualifications

• Hands-on experience in CRM, retention marketing, or lifecycle operations.
• Proficiency in CRM tools like MoEngage or CleverTap (mandatory).
• Experience in managing SMS, Push Notifications, WhatsApp, and RCS campaigns.
• Basic understanding of segmentation, funnels, and campaign analytics.
• Strong attention to detail and ability to manage multiple campaigns in parallel.
• Hindi + English mandatory; South languages are a plus.

Responsibilities

• Execute CRM campaigns across Push, SMS, WhatsApp, E-mail, In-app, RCS.
• Build segments based on user behavior & funnels.
• Track CTR, conversions & campaign performance.
• Run A/B experiments and optimize communication strategy.
• Coordinate with content, product & analytics teams.

Skills

CRM

Retention marketing

Lifecycle operations

Attention to detail

Campaign management

Multichannel campaigns

Tools

MoEngage

CleverTap

Job description

AppsForBharat is on a mission to help millions of Indians connect with spirituality and culture through beautifully crafted, AI-first consumer experiences. Backed by Peak XV Partners, Elevation Capital, Fundamentum, and other top investors, we’re a Series C faith-tech startup built by alumni from IITs, IIMs, and high-growth startups.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees enabling digital rituals, spiritual teachings, personalized recommendations, and a thriving devotional community.

India’s $44B devotion economy is still largely offline and we’re building the technology, design, and infrastructure to bring it online with trust, scale, and quality. As part of our Engineering team, you’ll play a key role in ensuring that these deeply meaningful experiences are reliable, performant, and delightful for millions of users every day.

About the Role

We are looking for a detail-oriented and execution-driven Retention Marketing Intern to support customer engagement, retention, and lifecycle communication. You will work closely with the CRM Manager to build and execute campaigns across multiple channels and ensure timely, error-free delivery.

Key Responsibilities -

• Execute CRM campaigns across Push, SMS, WhatsApp,E-mail, In-app, RCS
• Build segments based on user behavior & funnels
• Track CTR, conversions & campaign performance
• Run A/B experiments and optimize communication strategy
• Coordinate with content, product & analytics teams

What We’re Looking For

• Hands-on experience in CRM, retention marketing, or lifecycle operations.
• Proficiency in CRM tools like MoEngage or CleverTap (mandatory).
• Experience in managing SMS, Push Notifications, WhatsApp, and RCS campaigns.
• Basic understanding of segmentation, funnels, and campaign analytics.
• Strong attention to detail and ability to manage multiple campaigns in parallel.
• Mandatory: Hindi + English [South languages good to have]

Join us to reimagine how Bharat connects with faith, culture, and meaning through the power of technology.

One Team. One Goal. Assisting millions on their digital devotional journeys