Retention Marketing Manager

Vouchagram India; India; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Vouchagram India seeks a CRM Marketing professional to own end-to-end retention campaigns across Email, SMS, WhatsApp and Push, managing the full lifecycle funnel from activation to churn. You will optimize journeys, analyze behavior, and leverage CDP data to personalize campaigns.

Experience with CleverTap is essential, with exposure to MoEngage or WebEngage preferred. You will collaborate across Product, Tech and Data to drive campaign success and reporting.

Qualifications

• 2+ years of experience in CRM, Retention Marketing or Lifecycle Marketing, preferably in B2C or eCommerce.
• Hands-on experience with CleverTap; exposure to MoEngage or WebEngage is preferred.
• Experience managing end-to-end retention funnels and customer lifecycle journeys.
• Exposure to Customer Data Platforms (CDP), customer data, segmentation and audience activation.
• Hands-on exposure to event tracking, event implementation and event validation for CRM journeys.
• Experience with CRM integrations for new verticals, properties, products or business launches.
• Understanding of user attributes, data flows, audience segmentation and CRM integrations.
• Experience in automated user journey creation, personalization and lifecycle marketing.
• Strong CRM reporting experience covering ROI, retention, churn, funnel drop-offs and conversions.

Responsibilities

• Manage end-to-end CRM and retention campaigns across Email, SMS, WhatsApp and Push Notifications.
• Manage user retention funnel across activation, engagement, repeat purchase, retention and churn.
• Plan, execute and optimize CRM campaigns based on lifecycle stages and retention objectives.
• Create and optimize automated user journeys using CleverTap, MoEngage or WebEngage.
• Analyze customer behavior, engagement data and user segments to improve retention campaigns.
• Leverage customer data platforms (CDP) data, customer attributes and audience segments for personalized CRM campaigns.
• Manage CRM integrations and event tracking for new verticals, properties, products and launches.
• Coordinate with Product, Tech, Data and Business teams for CRM integrations and campaign execution.
• Prepare CRM reports covering ROI, retention, churn, funnel drop-offs, conversions and campaign performance.
• Identify journey drop-offs, churn trends and retention gaps and implement optimization initiatives.
• Support CRM platform enhancements, event implementation, integrations and issue resolution.

Skills

CRM campaigns across Email/SMS/Push

Retention Marketing

Lifecycle Marketing

CleverTap

MoEngage

WebEngage

CDP

Event tracking

Data segmentation

Audience activation

Campaign optimization

Analytics & reporting

Tools

CleverTap

MoEngage

WebEngage

Job description

Role & responsibilities

• Manage end-to-end CRM and retention campaigns across Email, SMS, WhatsApp and Push Notifications.
• Manage user retention funnel across activation, engagement, repeat purchase, retention and churn.
• Plan, execute and optimize CRM campaigns based on lifecycle stages and retention objectives.
• Create and optimize automated user journeys using CleverTap, MoEngage or WebEngage.
• Analyze customer behavior, engagement data and user segments to improve retention campaigns.
• Leverage customer data platforms (CDP) data, customer attributes and audience segments for personalized CRM campaigns.
• Manage CRM integrations and event tracking for new verticals, properties, products and launches.
• Coordinate with Product, Tech, Data and Business teams for CRM integrations and campaign execution.
• Prepare CRM reports covering ROI, retention, churn, funnel drop-offs, conversions and campaign performance.
• Identify journey drop-offs, churn trends and retention gaps and implement optimization initiatives.
• Support CRM platform enhancements, event implementation, integrations and issue resolution.

Preferred candidate profile

• 2+ years of experience in CRM, Retention Marketing or Lifecycle Marketing, preferably in B2C or eCommerce.
• Hands-on experience with CleverTap; exposure to MoEngage or WebEngage is preferred.
• Experience managing end-to-end retention funnels and customer lifecycle journeys.
• Exposure to Customer Data Platforms (CDP), customer data, segmentation and audience activation.
• Hands-on exposure to event tracking, event implementation and event validation for CRM journeys.
• Experience with CRM integrations for new verticals, properties, products or business launches.
• Understanding of user attributes, data flows, audience segmentation and CRM integrations.
• Experience in automated user journey creation, personalization and lifecycle marketing.
• Strong CRM reporting experience covering ROI, retention, churn, funnel drop-offs and conversions.