CRM Manager

ALLEN Career Institute Pvt. Ltd.; India; On-site; INR 800,000 - 1,500,000; Full time

Benefits offered by this job

Impactful work on student empowerment

Collaborative and innovative culture

Job summary

A leading educational organization in India is seeking a hands-on CRM Manager to drive end-to-end customer lifecycle campaigns across channels. The ideal candidate should have over 5 years of experience in CRM roles, preferably from an EdTech background, and possess strong project management skills. You will collaborate with multiple teams to enhance user engagement and retention, ensuring smooth operations and campaign optimization.

Qualifications

• 5+ years of experience in a dedicated CRM or lifecycle marketing role.
• Preferably from an EdTech or consumer-tech background.
• Proven ability to strategize and execute CRM campaigns end-to-end.

Responsibilities

• Plan and execute engaging CRM campaigns across various channels.
• Collaborate with cross-functional teams to align CRM efforts.
• Monitor and report campaign performance and optimize accordingly.

Skills

CRM campaign strategy

Data analysis

Project management

Cross-functional collaboration

Tools

CleverTap

Salesforce Marketing Cloud

MoEngage

WebEngage

Job description

Overview

We’re seeking a hands-on and detail-oriented CRM Manager to drive end-to-end customer lifecycle campaigns across channels. You’ll play a key role in planning, executing, and optimizing campaigns that improve user engagement and retention.

Responsibilities

• Plan, oversee, and execute engaging CRM campaigns across email, push notifications, in-app messages, and SMS to drive engagement, retention, nurturing, and reactivation
• Own the CRM content calendar – ensure timely campaign planning, scheduling, and delivery aligned with business priorities
• Collaborate with product marketing, product development, sales, data analytics, and customer support teams to align CRM efforts with overall business objectives
• Monitor and report campaign performance through dashboards, weekly/monthly reports, and actionable insights for leadership
• Understand data flow in marketing automation tools; extract, analyze, and share performance metrics with key stakeholders
• Continuously optimize campaigns based on performance trends, A/B tests, and customer insights
• Ensure smooth CRM operations, resolving execution bottlenecks and driving process improvements

Qualifications

• 5+ years of experience in a dedicated CRM or lifecycle marketing role.
• Preferably from an EdTech or consumer-tech background.
• Proven ability to strategize and execute CRM campaigns end-to-end — including setup, testing, monitoring, and reporting.
• Hands-on experience with CleverTap (required); familiarity with tools like MoEngage, WebEngage, or Salesforce Marketing Cloud is a plus.
• Strong data-driven mindset with the ability to segment users, interpret campaign analytics, and optimize targeting.
• Solid understanding of CRM backend systems, data flows, and database management
• Demonstrated operations management skills across multiple channels (email, push, SMS, in-app).
• Excellent project management and organizational skills — able to handle multiple campaigns and collaborate with various stakeholders.
• Strong cross-functional collaboration — must work effectively with business, design, content, and analytics teams.
• High attention to detail — zero tolerance for errors in customer-facing communication, links, tracking, and segmentation.

Benefits

Why Join us: Join us in shaping the future of learning. Be part of a team that's driven by innovation, focused on outcomes, and passionate about empowering students across the country. At ALLEN Digital, your work will make a measurable impact on millions of lives.