Senior Sales Officer

Page Industries; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

Page Industries, a leading FMCG apparel company in Hyderabad, is seeking a field sales professional to drive GT sales across the territory. You will manage distributors, expand retail reach, and ensure strong brand presence through merchandising and promotions.

The role requires hands-on experience in primary/secondary sales, beat planning, and market execution, with strong skills in Excel and SFA/DMS tools. Excellent communication and relationship-building abilities are essential for success.

Qualifications

• Experience in GT FMCG/Apparel sales with distributor management.
• Strong skills in beat planning, merchandising, and market execution.
• Proficient in Excel and SFA/DMS tools.
• Excellent communication and negotiation skills.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets in the territory.
• Execute beat plans to maximize calls, strike rate, and outlet coverage.
• Manage distributor operations, inventory, billing, ROI, stock replenishment.
• Expand distribution by onboarding new retail outlets and increasing market penetration.
• Drive product availability, SKU assortment, and premium product sales.
• Execute merchandising standards, visibility, and promotions to boost brand presence.
• Build relationships with retailers to improve satisfaction and repeat business.
• Monitor competitors, pricing, trends, and consumer insights for growth.
• Ensure timely collections, control receivables, and compliance.
• Maintain sales reports via SFA/DMS with Area Sales Manager alignment.

Skills

Distributor management

Order taking

Retail development

Territory sales

Beat planning

Merchandising

Trade schemes

Market execution

Communication

Negotiation

Analytical

Relationship management

Results oriented

Education

Graduate in any discipline

MBA or equivalent

Tools

Sales Force Automation (SFA)

Distributor Management System (DMS)

Microsoft Excel

Job description

Role & responsibilities

1. Achieve monthly, quarterly, and annual primary and secondary sales targets for the assigned territory.
2. Execute beat plans effectively to maximize productive calls, strike rate, and outlet coverage.
3. Manage distributor operations, ensuring optimum inventory, timely billing, healthy ROI, and efficient stock replenishment.
4. Expand numeric and weighted distribution by onboarding new retail outlets and increasing market penetration.
5. Drive product availability, SKU assortment, average bill value, and premium product sales across all assigned outlets.
6. Execute merchandising standards, visibility initiatives, and trade promotions to enhance brand presence at retail.
7. Build and maintain strong relationships with retailers to improve customer satisfaction and repeat business.
8. Monitor competitor activities, pricing, market trends, and consumer insights to identify growth opportunities.
9. Ensure timely collections, control outstanding receivables, and maintain commercial compliance within the territory.
10. Maintain accurate sales reports through SFA/DMS systems and collaborate with the Area Sales Manager to achieve business objectives.

Preferred candidate profile

• Graduate in any discipline; MBA or equivalent qualification is an added advantage.
• 47 years of experience in General Trade (GT) sales, preferably in FMCG, Apparel, Consumer Goods, or similar industries.
• Proven expertise in distributor management, order taking, retail development, and territory sales.
• Strong understanding of primary and secondary sales, beat planning, merchandising, trade schemes, and market execution.
• Proficient in Microsoft Excel and Sales Force Automation (SFA)/Distributor Management System (DMS) tools.
• Excellent communication, negotiation, analytical, and relationship management skills with a strong results-oriented mindset.