Retail Officer

Cadila Pharmaceuticals Limited; Latur; On-site; INR 400,000 - 650,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a results-driven sales professional to drive prescription generation across the assigned territory in Maharashtra. The role emphasizes building doctor and chemist relationships, ensuring product availability, and achieving yearly sales targets through strategic promotion and effective market coverage.

You will plan daily activities, conduct promotional meets, compile reports, and liaise with management to implement market strategies, while maintaining

Qualifications

• Prominent communication and presentation skills.
• Scientific product detailing and effective objection handling.
• Relationship building and influencing ability.
• Territory planning and time management.
• Sales execution and target orientation.
• Market intelligence gathering and reporting.
• Adaptability, ownership mindset and accountability.
• Ability to work independently as well as collaboratively.

Responsibilities

• Achieve and surpass the Sales Budget and YPM for the territory.
• Promote products to generate Rx demand and secondary sales.
• Book orders to maintain stock levels and avoid stock-outs.
• Maintain a Doctor Call Average of 10+1 per day.
• Ensure 95% MCR coverage and 5 chemist calls per day.
• Identify potential markets and new opportunities within the territory.
• Plan daily work schedules and submit Daily Work Plans and reports.

Skills

Communication skills

Presentation skills

Relationship building

Territory planning

Sales execution

Market intelligence

Adaptability

Independence

Job description

Role Objective / Major Purpose of the Job

To drive prescription generation and achieve assigned sales targets by effectively promoting the company's products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

• 1. Sales & Target Achievement
  Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
  Ensure effective product promotion to generate Rx demand and secondary sales.
  Personally book orders to maintain adequate stock levels and avoid stock-outs.
• 2. Doctor & Chemist Coverage
  Maintain a Doctor Call Average of 10+1 per day.
  Achieve Minimum 95% MCR (Monthly Call Report) coverage.
  Ensure a minimum of 5 chemist calls per day.
  Build strong professional relationships with key doctors, consultants, and retail chemists.
• 3. Market Development & Strategy Implementation
  Implement sales and marketing strategies designed by management.
  Identify potential markets and new customer opportunities within the territory.
  Expand doctor base and enhance prescription share.
• 4. Stockist & Distribution Management
  Manage relationships with Stockists and C&F agents to ensure seamless supply.
  Monitor product availability, stock movement, and expiry management.
• 5. Promotional Activities
  Organize and conduct symposiums, seminars, and doctors' group meetings.
  Actively participate in Cycle Briefing Meets and other company meetings.
  Ensure effective use of promotional inputs and materials.
• 6. Reporting & Compliance
  Plan daily work schedules effectively and submit Daily Work Plans.
  Submit Daily Call Reports through the PHYZII reporting tool.
  Provide structured market feedback on company and competitor products to the Product Management Team.
  Submit expense statements within stipulated timelines.
  Ensure adherence to company policies and ethical promotion standards.
• 7. Accountability
  In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

• Strong communication and impactful presentation skills
• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively

Understanding of pharmaceutical sales operations and reporting