Field Officer

Cadila Pharmaceuticals Limited; Serampore; On-site; INR 600,000 - 900,000; Full time

Job summary

Cadila Pharmaceuticals Limited in India seeks a field sales professional to drive Rx generation and achieve sales targets by promoting products and building doctor and chemist relationships. The role emphasizes ensuring product availability across the territory and effective field activities.

The incumbent will cover doctors and chemists, implement management-approved sales and marketing strategies, expand the doctor base, and manage distributor relationships to maintain stock and timely supply

Qualifications

• Proven ability to detail products effectively and address objections.
• Strong relationship building with doctors, chemists, and retailers.
• Ability to plan territory and manage time efficiently.

Responsibilities

• Promote company products to doctors and chemists to generate Rx and secondary sales.
• Achieve sales targets and yearly milestones for the territory.
• Maintain doctor call averages and ensure robust coverage of chemists.
• Identify new customer opportunities and expand the doctor base.
• Coordinate with stockists and distributors to ensure stock availability and timely delivery.
• Organize promotional activities and ensure ethical promotion practices.

Skills

Product detailing

Relationship building

Territory planning

Sales execution

Market intelligence

Adaptability

Ownership

Independence

Job description

Role Objective / Major Purpose of the Job

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

1. Sales & Target Achievement
   • Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
   • Ensure effective product promotion to generate Rx demand and secondary sales.
   • Personally, book orders to maintain adequate stock levels and avoid stock-outs.
2. Doctor & Chemist Coverage
   • Maintain a Doctor Call Average of 10+1 per day.
   • Achieve Minimum 95% MCR (Monthly Call Report) coverage.
   • Ensure a minimum of 5 chemist calls per day.
   • Build strong professional relationships with key doctors, consultants, and retail chemists.
3. Market Development & Strategy Implementation
   • Implement sales and marketing strategies designed by management.
   • Identify potential markets and new customer opportunities within the territory.
   • Expand doctor base and enhance prescription share.
4. Stockist & Distribution Management
   • Manage relationships with Stockists and C&F agents to ensure seamless supply.
   • Monitor product availability, stock movement, and expiry management.
5. Promotional Activities
   • Organize and conduct symposiums, seminars, and doctors’ group meetings.
   • Actively participate in Cycle Briefing Meets and other company meetings.
   • Ensure effective use of promotional inputs and materials.
6. Reporting & Compliance
   • Plan daily work schedules effectively and submit Daily Work Plans.
   • Submit Daily Call Reports through the PHYZII reporting tool.
   • Provide structured market feedback on company and competitor products to the Product Management Team.
   • Submit expense statements within stipulated timelines.
   • Ensure adherence to company policies and ethical promotion standards.

Accountability

In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Functional / Technical:

• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively

Behavioural:

• Strong communication and impactful presentation skills