Field Officer

Cadila Pharmaceuticals Limited; Ludhiana; On-site; INR 500,000 - 900,000; Full time

Job summary

Cadila Pharmaceuticals Limited invites a field-based Medical Sales Executive to drive prescription generation and achieve sales targets across the Ludhiana territory. You will promote products to doctors and chemists, ensure product availability, and build strong professional relationships.

The role requires daily doctor and chemist visits, stock management with stockists, participation in meetings, and accurate reporting of activities and market feedback.

Qualifications

• Promote products to generate Rx demand and secondary sales.
• Book orders to maintain stock levels and avoid stock-outs.
• Maintain a Doctor Call Average of 10+1 per day, and 5 chemist calls per day.
• Implement sales and marketing strategies designed by management.
• Expand doctor base and enhance prescription share.
• Manage relationships with Stockists and C&F agents to ensure seamless supply.
• Organize symposiums, seminars, and doctors’ group meetings.
• Submit Daily Work Plans and Daily Call Reports; provide market feedback to Product Management.
• Ensure adherence to company policies and ethical promotion standards.

Job description

Role Objective / Major Purpose of the Job

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

1. Sales & Target Achievement
   • Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
   • Ensure effective product promotion to generate Rx demand and secondary sales.
   • Personally, book orders to maintain adequate stock levels and avoid stock-outs.
2. Doctor & Chemist Coverage
   • Maintain a Doctor Call Average of 10+1 per day.
   • Achieve Minimum 95% MCR (Monthly Call Report) coverage.
   • Ensure a minimum of 5 chemist calls per day.
   • Build strong professional relationships with key doctors, consultants, and retail chemists.
3. Market Development & Strategy Implementation
   • Implement sales and marketing strategies designed by management.
   • Identify potential markets and new customer opportunities within the territory.
   • Expand doctor base and enhance prescription share.
4. Stockist & Distribution Management
   • Manage relationships with Stockists and C&F agents to ensure seamless supply.
   • Monitor product availability, stock movement, and expiry management.
5. Promotional Activities
   • Organize and conduct symposiums, seminars, and doctors’ group meetings.
   • Actively participate in Cycle Briefing Meets and other company meetings.
   • Ensure effective use of promotional inputs and materials.
6. Reporting & Compliance
   • Plan daily work schedules effectively and submit Daily Work Plans.
   • Submit Daily Call Reports through the PHYZII reporting tool.
   • Provide structured market feedback on company and competitor products to the Product Management Team.
   • Submit expense statements within stipulated timelines.
   • Ensure adherence to company policies and ethical promotion standards.

Accountability

In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

Functional / Technical:

• Scientific product detailing & effective objection handling
• Relationship building and influencing ability
• Territory planning & time management
• Sales execution and target orientation
• Market intelligence gathering and reporting
• Adaptability, ownership mindset & accountability
• Ability to work independently as well as collaboratively

Behavioural:

• Strong communication and impactful presentation skills