Field Officer

Cadila Pharmaceuticals Limited; Thiruvananthapuram; On-site; INR 350,000 - 550,000; Full time

Job summary

Cadila Pharmaceuticals Limited in Kerala seeks a Field Sales Executive to drive prescription generation and meet sales targets by promoting products and strengthening doctor and chemist relationships across the territory.

You will ensure product availability, book orders to avoid stock-outs, and implement market development strategies while coordinating with stockists and field staff to expand the doctor base and prescription share.

Qualifications

• Achieve sales targets and budget milestones.
• Maintain doctor and chemist coverage with daily calls.
• Ensure stock availability and promote Rx demand.

Responsibilities

• Achieve and surpass territory sales budget and YPM.
• Promote products to generate Rx demand and secondary sales.
• Book orders to maintain stock levels and prevent stock-outs.
• Maintain Doctor Call Average and MCR coverage.
• Make chemist calls daily and build relationships.
• Implement sales/marketing strategies and identify new opportunities.
• Manage stockists and C&F relationships; monitor stock and expiry.
• Organize symposiums, seminars and doctors' group meetings.
• Submit Daily Work Plans and Daily Call Reports via PHYZII.

Skills

Sales targets

Doctor calls

Territory planning

Stockist management

Job description

Job Description:

Role Objective:

To drive prescription generation and achieve assigned sales targets by effectively promoting the company's products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

1. Sales & Target Achievement
   • Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
   • Ensure effective product promotion to generate Rx demand and secondary sales.
   • Personally book orders to maintain adequate stock levels and avoid stock-outs.
2. Doctor & Chemist Coverage
   • Maintain a Doctor Call Average of 10+1 per day.
   • Achieve Minimum 95% MCR (Monthly Call Report) coverage.
   • Ensure a minimum of 5 chemist calls per day.
   • Build strong professional relationships with key doctors, consultants, and retail chemists.
3. Market Development & Strategy Implementation
   • Implement sales and marketing strategies designed by management.
   • Identify potential markets and new customer opportunities within the territory.
   • Expand doctor base and enhance prescription share.
4. Stockist & Distribution Management
   • Manage relationships with Stockists and C&F agents to ensure seamless supply.
   • Monitor product availability, stock movement, and expiry management.
5. Promotional Activities
   • Organize and conduct symposiums, seminars, and doctors' group meetings.
   • Actively participate in Cycle Briefing Meets and other company meetings.
   • Ensure effective use of promotional inputs and materials.
6. Reporting & Compliance
   • Plan daily work schedules effectively and submit Daily Work Plans.
   • Submit Daily Call Reports through the PHYZII reporting tool.