Field Officer

Cadila Pharmaceuticals Limited; Delhi; On-site; INR 450,000 - 750,000; Full time

Job summary

Cadila Pharmaceuticals Limited is seeking a field-based sales professional in Delhi to drive prescription generation and achieve sales targets. The role focuses on building strong doctor and chemist relationships, ensuring product availability, and expanding market share across the territory.

The incumbent will execute sales strategies, cover key accounts, and report market feedback to management, contributing to sustained growth in a competitive pharmaceutical market.

Qualifications

• Proven ability to promote products and drive Rx demand in a territory.
• Strong relationship skills with doctors, consultants and chemists.
• Effective territory planning and disciplined time management.
• Track record of meeting or surpassing sales targets.

Responsibilities

• Achieve and surpass territory sales budgets and milestones.
• Promote products to generate Rx demand and secondary sales.
• Book orders to maintain stock levels and prevent stock-outs.
• Cover doctors and chemists, achieving high call coverage.
• Implement management-driven sales and marketing strategies.

Skills

Rx generation and product promotion

Doctor & chemist relationship building

Territory planning and time management

Sales target achievement

Market intelligence reporting

Adaptability and accountability

Job description

Role Objective / Major Purpose of the Job

To drive prescription generation and achieve assigned sales targets by effectively promoting the company’s products, strengthening doctor and chemist relationships, and ensuring product availability across the territory.

Principal Tasks & Responsibilities

1. Sales & Target Achievement
   • ? Achieve and consistently surpass the assigned Sales Budget and YPM (Yearly Performance Milestone) for the territory.
   • ? Ensure effective product promotion to generate Rx demand and secondary sales.
   • ? Personally, book orders to maintain adequate stock levels and avoid stock-outs.
2. Doctor & Chemist Coverage
   • ? Maintain a Doctor Call Average of 10+1 per day.
   • ? Achieve Minimum 95% MCR (Monthly Call Report) coverage.
   • ? Ensure a minimum of 5 chemist calls per day.
   • ? Build strong professional relationships with key doctors, consultants, and retail chemists.
3. Market Development & Strategy Implementation
   • ? Implement sales and marketing strategies designed by management.
   • ? Identify potential markets and new customer opportunities within the territory.
   • ? Expand doctor base and enhance prescription share.
4. Stockist & Distribution Management
   • ? Manage relationships with Stockists and C&F agents to ensure seamless supply.
   • ? Monitor product availability, stock movement, and expiry management.
5. Promotional Activities
   • ? Organize and conduct symposiums, seminars, and doctors’ group meetings.
   • ? Actively participate in Cycle Briefing Meets and other company meetings.
   • ? Ensure effective use of promotional inputs and materials.
6. Reporting & Compliance
   • ? Plan daily work schedules effectively and submit Daily Work Plans.
   • ? Submit Daily Call Reports through the PHYZII reporting tool.
   • ? Provide structured market feedback on company and competitor products to the Product Management Team.
   • ? Submit expense statements within stipulated timelines.
   • ? Ensure adherence to company policies and ethical promotion standards.
7. Accountability
   • ? In the absence of the job holder, responsibilities will be handled by the designee assigned by the reporting manager.

Key Skills & Competencies

1. Functional / Technical:
   • ? Scientific product detailing & effective objection handling
   • ? Relationship building and influencing ability
   • ? Territory planning & time management
   • ? Sales execution and target orientation
   • ? Market intelligence gathering and reporting
   • ? Adaptability, ownership mindset & accountability
   • ? Ability to work independently as well as collaboratively
2. Behavioural:
   • ? Strong communication and impactful presentation skills