Retail Distribution Manager – Dealer & Channel Network

Pepperfry; Bengaluru; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Pepperfry Limited is seeking an experienced Channel Sales professional in Bengaluru to drive dealer/distributor development and market expansion. The role focuses on onboarded partners, selling-in and sell-out targets, and ensuring display and working capital requirements are met.

You will lead monthly reviews, design channel schemes, promotions, and festival campaigns, and train partners on Pepperfry products and pricing.

Qualifications

• 6–8 years of experience in channel/dealer network development.

Responsibilities

• Identify, evaluate and onboard dealers, sub-dealers and distributors in assigned markets.
• Map city-by-city expansion strategy and drive market expansion.
• Ensure partners meet display, working capital and performance requirements.
• Own monthly targets for primary and secondary sales, revenue, GM% and productivity at partner level.
• Drive partner growth plans with KPIs and monthly reviews.
• Train partners and their sales staff on Pepperfry product lines, pricing and display rotation.
• Track competitor activity including pricing, margins, schemes and dealer payouts.
• Provide insights on product gaps and regional assortment needs.
• Ensure healthy channel credit cycles and on-time partner payments.
• Build strong relationships with dealers, distributors and retailers and act as the escalation point for market issues.

Skills

Channel sales

Dealer network development

Market expansion

Job description

6 - 8 Years

Full Time Employee

Job Description

Experience : 6–8Years (Mandatory: Channel / Dealer Network Development)

Function : ChannelSales | Dealer/Distributor Development | Market Expansion | Sell-In &Sell-Out

KeyResponsibilities

• Identify, evaluate, and onboard dealers,sub-dealers, and distributors across assigned markets.
• Map white spaces and create astructured city-by-city expansion strategy .
• Ensure partners meet display,working capital, and performance requirements.

Sales Targets & Commercial Delivery

• Own monthly targets for:
  Primary Sales (sell-in) Secondary Sales (sell-through) Revenue, GM%, and partner-level productivity
• Drive partner-wise growth planswith clear KPIs and monthly reviews.
• Launch channel schemes, tradepromotions, and festival campaigns to accelerate throughput.
• Train partners and their salesstaff on Pepperfry product lines, USPs, pricing, and display rotation.
• Ensure accurate demos, samplingsupport, and regular product refresh cycles.
• Track competitor activity:pricing, margins, schemes, inventory strategy, collections, dealer payoutcycles.
• Provide insights to HO onproduct gaps, customer demand patterns, regional preferences, andassortment needs.

Operational Discipline & Collections

• Ensure healthy channel creditcycles and on-time partner payments.
• Drive zero defaults throughregular credit reviews and partner governance.

Relationship Management

• Build strong relationships with:
  • Dealers,sub-dealers, distributors
  • Retailers &channel influencers
  • Local architects& interior contractors (for upsell opportunities)
• Be the trusted point of contactfor market escalations and quick problem resolution.