Regional Sales Manager - North

RAJ Consumer Electricals Limited; Jammu and Kashmir; On-site; INR 900,000 - 1,500,000; Full time

Job summary

RAJ Consumer Electricals Limited invites a dynamic sales leader to drive regional growth across North & East India. You will strategize, build and manage channel partnerships, and lead a team of ASMs, TSOs, and Sales Executives to exceed targets.

You will conduct regular market visits, coordinate with marketing, finance, service, and operations, and steer promotions and launches to expand market share nationwide.

Qualifications

• Graduate/Postgraduate in Business, Marketing, or related field.
• 1015 years of experience in Sales, preferably in Consumer Durables/Home Appliances/FMCG.
• Proven experience handling North & East India sales operations.
• Strong channel sales, distributor management, and team handling experience.
• Excellent leadership, negotiation, communication, and business development skills.

Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned region.
• Develop and execute regional sales strategies to increase revenue and market share.
• Appoint, manage, and strengthen distributors, dealers, and channel partners.
• Lead and monitor the performance of Area Sales Managers, Territory Sales Officers, and Sales Executives.
• Conduct regular market visits to identify growth opportunities and track competitor activities.
• Ensure timely collection of outstanding payments and maintain healthy receivables.
• Prepare sales forecasts, MIS reports, budgets, and business reviews.
• Monitor inventory availability and coordinate with internal teams for seamless supply.
• Build and maintain strong relationships with key customers and channel partners.
• Drive promotional campaigns, product launches, and market development activities.
• Coordinate with Marketing, Finance, Service, and Operations teams for effective business execution.
• Analyze sales performance and implement corrective actions to achieve business objectives.

Skills

Leadership

Negotiation

Communication

Business Development

Channel Sales

Distributor Management

Team Handling

Education

Graduate/Postgraduate in Business/Marketing/Related field

Job description

Role & responsibilities -

• Achieve monthly, quarterly, and annual sales targets for the assigned region.
• Develop and execute regional sales strategies to increase revenue and market share.
• Appoint, manage, and strengthen distributors, dealers, and channel partners.
• Lead and monitor the performance of Area Sales Managers, Territory Sales Officers, and Sales Executives.
• Conduct regular market visits to identify growth opportunities and track competitor activities.
• Ensure timely collection of outstanding payments and maintain healthy receivables.
• Prepare sales forecasts, MIS reports, budgets, and business reviews.
• Monitor inventory availability and coordinate with internal teams for seamless supply.
• Build and maintain strong relationships with key customers and channel partners.
• Drive promotional campaigns, product launches, and market development activities.
• Coordinate with Marketing, Finance, Service, and Operations teams for effective business execution.
• Analyze sales performance and implement corrective actions to achieve business objectives.

Preferred candidate profile -

• Graduate/Postgraduate in Business, Marketing, or related field.
• 1015 years of experience in Sales, preferably in Consumer Durables, Home Appliances, Cooling Solutions, Electricals, or FMCG sectors.
• Proven experience in handling North & East India sales operations.
• Strong channel sales, distributor management, and team handling experience.
• Excellent leadership, negotiation, communication, and business development skills.

Candidates with experience in Consumer Durables/Home Appliances industry.