Regional Head Sales

Mrs Bectors Foods Specialities Ltd; Bengaluru, Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Mrs Bectors Foods Specialities Ltd in Bengaluru is seeking a Senior Regional Sales Manager to develop and execute regional sales strategies. You will manage Primary & Secondary Sales across GT and MT, nurture distributor networks, and expand market coverage.

The role requires strong leadership, territory planning, and collaboration with Marketing, Supply Chain, and Finance to drive growth and ensure product availability and visibility in the region.

Qualifications

• Graduate/MBA in Sales & Marketing preferred.
• 10-18 years of sales experience.
• Minimum 5 years of experience in Regional/Area/Zonal Sales management.

Responsibilities

• Develop and execute regional sales strategies to achieve revenue and volume targets.
• Manage Primary & Secondary Sales and ensure consistent business growth.
• Handle General Trade (GT), Modern Trade (MT), and distributor networks.
• Identify new business opportunities and expand market coverage and distribution.
• Manage and strengthen relationships with distributors, dealers, and key customers.
• Monitor sales performance, market trends, competitor activities, and customer requirements.
• Lead, coach, and motivate the regional sales team to achieve business objectives.
• Ensure effective territory planning, sales forecasting, and target allocation.
• Drive product availability, visibility, and market penetration across the region.
• Prepare and review sales MIS, forecasts, budgets, and performance reports.
• Work closely with Marketing, Supply Chain, Finance, and other functions to ensure smooth business operations.

Skills

Regional sales management

Sales forecasting

Team leadership

Distributor management

Education

Graduate/MBA in Sales & Marketing

Job description

Key Responsibilities

• Develop and execute regional sales strategies to achieve revenue and volume targets.
• Manage Primary & Secondary Sales and ensure consistent business growth.
• Handle General Trade (GT), Modern Trade (MT), and distributor networks.
• Identify new business opportunities and expand market coverage and distribution.
• Manage and strengthen relationships with distributors, dealers, and key customers.
• Monitor sales performance, market trends, competitor activities, and customer requirements.
• Lead, coach, and motivate the regional sales team to achieve business objectives.
• Ensure effective territory planning, sales forecasting, and target allocation.
• Drive product availability, visibility, and market penetration across the region.
• Prepare and review sales MIS, forecasts, budgets, and performance reports.
• Work closely with Marketing, Supply Chain, Finance, and other functions to ensure smooth business operations.

• Graduate/MBA in Sales & Marketing preferred.
• 10-18 years of sales experience, preferably in FMCG/Food & Beverage.
• Minimum 5 years of experience in Regional/Area/Zonal Sales management.