RBB-Preferred Relationship Manager

Hdfc Bank; Secunderabad; On-site; INR 900,000 - 1,300,000; Full time

Job summary

HDFC Bank is seeking a Preferred Relationship Manager for its Retail Branch Banking unit. The role focuses on acquiring and managing high-net-worth clients under the Preferred programme, increasing wallet share, and delivering superior customer experience.

You will serve as the primary contact for financial needs, drive cross-selling, and ensure portfolio growth while adhering to KYC/AML norms and banking guidelines.

Qualifications

• Graduation is required; Post-Graduation preferred.
• Certifications listed in education section are advantageous.
• Strong sales, portfolio management and relationship skills.

Responsibilities

• Acquire new customers meeting product criteria and grow the HNW portfolio.
• Cross-sell bank products based on client needs and risk profile.
• Maintain hygiene parameters and control attrition to meet targets.
• Ensure error-free documentation and adherence to KYC/AML norms.
• Identify cross-sell opportunities to increase wallet share.
• Deliver quality service and resolve queries within TAT.
• Promote direct banking channels and smooth portfolio transitions.

Skills

Portfolio Management

Sales & Relationship Management

Education

Graduation required

Post-Graduation preferred

AMFI Certification

IRDA Certification

NCFM Certification

Job description

Job Title

Preferred Relationship Manager

Business Unit

Retail Branch Banking

Reporting To

Branch Manager

Job Function and Role Type

Sales & Portfolio Management, Individual Contributor, Moderate Travel

Version No

Job Purpose

Responsible for acquiring and managing HNI customers under the Preferred programme, enhancing relationship profitability through cross-selling, and increasing wallet share. Serve as a one-point contact for financial needs, ensuring superior customer experience and portfolio growth.

Key Responsibilities

HNW Portfolio Management

• Acquire new customers meeting product criteria.
• Enhance portfolio value and maintain hygiene parameters.
• Cross-sell bank products based on customer needs.
• Control attrition and achieve revenue targets.

Operations, Marketing & Processes

• Ensure error‑free documentation and adherence to KYC/AML norms.
• Identify cross‑sell opportunities to increase wallet share.
• Enhance product penetration and income‑generating product holdings.

Customer Service

• Deliver quality service and resolve queries within TAT.
• Proactively manage complaints and ensure timely communication.
• Promote direct banking channels and ensure smooth portfolio transitions.

Education:

Graduation required; Post-Graduation preferred.

Certifications:

AMFI Certification, IRDA Certification, NCFM Certification (Optional).

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing skills, good communication, knowledge of competition and financial trends.

Major Stakeholders

Customers, Branch Banking Team, Operations, Product Team, Asset Team, Treasury, Credit, Insurance Partners, AMC's, HDFC Securities.

Required Skills

Portfolio Management