RBB-Preferred Relationship Manager

HDFC Bank; Bikaner; On-site; INR 600,000 - 900,000; Full time

Job summary

HDFC Bank in India is seeking a sales-driven professional to acquire and manage HNI customers under the Preferred programme, focusing on increasing wallet share and profitability. You will serve as a single point of contact for financial needs and ensure a superior customer experience.

Based in Retail Branch Banking, reporting to Branch Manager, you will handle HNW portfolio management, cross-selling, documentation, KYC/AML adherence, and delivery of timely service.

Qualifications

• Graduation is required; post-graduation preferred.
• AMFI, IRDA and NCFM certifications are advantageous.
• Strong sales and client relationship skills.
• Knowledge of financial products and cross-selling opportunities.

Responsibilities

• Acquire new HNI customers under the Preferred programme.
• Enhance portfolio value and manage relationships.
• Cross-sell bank products based on customer needs.
• Maintain hygiene and achieve revenue targets.
• Deliver superior customer experience and timely service.

Skills

HNI Portfolio

Cross-selling

Relationship Management

Communication

Sales Skills

Education

Graduation

Post-Graduation

AMFI Certification

IRDA Certification

NCFM Certification

Job description

Job Function and Role Type

Sales & Portfolio Management, Individual Contributor, Moderate Travel

Role Description

Responsible for acquiring and managing HNI customers under the Preferred programme, enhancing relationship profitability through cross-selling, and increasing wallet share. Serve as a one-point contact for financial needs, ensuring superior customer experience and portfolio growth.

Business Unit

Retail Branch Banking

Reporting To

Branch Manager

Job Purpose

Responsible for acquiring and managing HNI customers under the Preferred programme, enhancing relationship profitability through cross-selling, and increasing wallet share. Serve as a one-point contact for financial needs, ensuring superior customer experience and portfolio growth.

Key Responsibilities

HNW Portfolio Management

• Acquire new customers meeting product criteria.
• Enhance portfolio value and maintain hygiene parameters.
• Cross-sell bank products based on customer needs.
• Control attrition and achieve revenue targets.

Operations, Marketing & Processes

• Ensure error-free documentation and adherence to KYC/AML norms.
• Identify cross-sell opportunities to increase wallet share.
• Enhance product penetration and income-generating product holdings.

Customer Service

• Deliver quality service and resolve queries within TAT.
• Proactively manage complaints and ensure timely communication.
• Promote direct banking channels and ensure smooth portfolio transitions.

Education

Graduation required; Post-Graduation preferred.

Certifications

AMFI Certification, IRDA Certification, NCFM Certification (Optional).

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing skills, good communication, knowledge of competition and financial trends.

Major Stakeholders

Customers, Branch Banking Team, Operations, Product Team, Asset Team, Treasury, Credit, Insurance Partners, AMC's, HDFC Securities.