RBB-Preferred Relationship Manager

Hdfc Bank; Bardoli; On-site; INR 600,000 - 900,000; Full time

Job summary

HDFC Bank is seeking a Preferred Relationship Manager in its Retail Branch Banking unit. You will acquire and manage HNI customers, cross-sell products, and drive portfolio growth while ensuring superior service and compliance with KYC/AML norms.

The role requires strong sales skills, product knowledge, and ability to work with cross-functional teams across branches and product teams. Graduation is mandatory, with post-graduation preferred.

Qualifications

• Graduation is required; postgraduate degree preferred.
• Certifications such as AMFI/IRDA/NCFM are advantageous.
• Strong sales orientation with financial product knowledge.

Responsibilities

• Acquire new HNI customers under the Preferred programme and manage portfolio growth.
• Cross-sell banking products to increase wallet share and profitability.
• Maintain account hygiene, meet revenue targets, and ensure customer satisfaction.
• Provide timely, accurate documentation and adhere to KYC/AML norms.
• Promote direct banking channels and manage portfolio transitions.

Skills

Sales and influencing skills

Banking product knowledge

Planning and organizing

Communication skills

Financial trends awareness

Education

Graduation

Post-Graduation

AMFI Certification

IRDA Certification

NCFM Certification

Job description

Job Title

Preferred Relationship Manager

Business Unit

Retail Branch Banking

Reporting To

Branch Manager

Job Function and Role Type

Sales & Portfolio Management, Individual Contributor, Moderate Travel

Job Purpose

Responsible for acquiring and managing HNI customers under the Preferred programme, enhancing relationship profitability through cross-selling, and increasing wallet share. Serve as a one-point contact for financial needs, ensuring superior customer experience and portfolio growth.

Version No

Key Responsibilities

HNW Portfolio Management

• Acquire new customers meeting product criteria.
• Enhance portfolio value and maintain hygiene parameters.
• Cross-sell bank products based on customer needs.
• Control attrition and achieve revenue targets.

Operations, Marketing & Processes

• Ensure error-free documentation and adherence to KYC/AML norms.
• Identify cross-sell opportunities to increase wallet share.
• Enhance product penetration and income-generating product holdings.

Customer Service

• Deliver quality service and resolve queries within TAT.
• Proactively manage complaints and ensure timely communication.
• Promote direct banking channels and ensure smooth portfolio transitions.

Education

Graduation required; Post-Graduation preferred.

Certifications

AMFI Certification, IRDA Certification, NCFM Certification (Optional).

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing skills, good communication, knowledge of competition and financial trends.

Major Stakeholders

Customers, Branch Banking Team, Operations, Product Team, Asset Team, Treasury, Credit, Insurance Partners, AMC's, HDFC Securities.

Required Skills

Refer to the Job Description