RBB-Preferred Relationship Manager

Hdfc Bank; Rajkot; On-site; INR 500,000 - 900,000; Full time

Job summary

HDFC Bank Limited is seeking a Preferred Relationship Manager for its Retail Branch Banking unit in Rajkot. The role focuses on acquiring and managing HNI customers under the Preferred programme, increasing wallet share, and delivering superior customer experience.

Key responsibilities include growing the HNW portfolio, ensuring compliance with KYC/AML norms, cross-selling, and maintaining service levels. Graduation is required; higher qualifications and relevant certifications are a plus.

Qualifications

• Graduation required; Post-Graduation preferred.
• Certifications in financial advisory domains are beneficial (AMFI, IRDA, NCFM).
• Strong sales, customer service and portfolio management capabilities.

Responsibilities

• Acquire new customers and manage high-net-worth portfolios.
• Cross-sell bank products to grow wallet share and meet revenue targets.
• Ensure accurate documentation, KYC/AML compliance, and seamless service delivery.
• Manage customer queries, resolve issues within target turnaround times, and promote digital channels.

Skills

Sales & Influencing

Banking product knowledge

Planning & organizing

Good communication

Knowledge of competition & trends

Education

Graduation

Post-Graduation preferred

AMFI Certification

IRDA Certification

NCFM Certification (Optional)

Job description

Job Title

Preferred Relationship Manager

Business Unit

Retail Branch Banking

Reporting To

Branch Manager

Job Function and Role Type

Sales & Portfolio Management, Individual Contributor, Moderate Travel

Job Purpose

Responsible for acquiring and managing HNI customers under the Preferred programme, enhancing relationship profitability through cross-selling, and increasing wallet share. Serve as a one-point contact for financial needs, ensuring superior customer experience and portfolio growth.

Key Responsibilities

HNW Portfolio Management

Acquire new customers meeting product criteria.

Enhance portfolio value and maintain hygiene parameters.

Cross-sell bank products based on customer needs.

Control attrition and achieve revenue targets.

Operations, Marketing & Processes

Ensure error-free documentation and adherence to KYC/AML norms.

Identify cross-sell opportunities to increase wallet share.

Enhance product penetration and income-generating product holdings.

Customer Service

Deliver quality service and resolve queries within TAT.

Proactively manage complaints and ensure timely communication.

Promote direct banking channels and ensure smooth portfolio transitions.

Education:

Graduation required; Post-Graduation preferred.

Certifications:

AMFI Certification, IRDA Certification, NCFM Certification (Optional).

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing skills, good communication, knowledge of competition and financial trends.

Major Stakeholders

Customers, Branch Banking Team, Operations, Product Team, Asset Team, Treasury, Credit, Insurance Partners, AMC's, HDFC Securities.

Required Skills

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