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HDFC Bank Limited is seeking a Preferred Relationship Manager for the Retail Branch Banking unit. The role focuses on acquiring and managing HNI customers under the Preferred programme, driving portfolio growth, and enhancing wallet share through cross-selling.
You will be the one-point contact for financial needs, delivering superior customer experience and maintaining portfolio hygiene while meeting revenue targets. Strong knowledge of banking products and compliance is essential.
Job Title
Preferred Relationship Manager
Business Unit
Retail Branch Banking
Reporting To
Branch Manager
Job Function and Role Type
Sales & Portfolio Management, Individual Contributor, Moderate Travel
Job Purpose
Responsible for acquiring and managing HNI customers under the Preferred programme, enhancing relationship profitability through cross-selling, and increasing wallet share. Serve as a one-point contact for financial needs, ensuring superior customer experience and portfolio growth.
Key Responsibilities
HNW Portfolio Management
Acquire new customers meeting product criteria.
Enhance portfolio value and maintain hygiene parameters.
Cross-sell bank products based on customer needs.
Control attrition and achieve revenue targets.
Operations, Marketing & Processes
Ensure error-free documentation and adherence to KYC/AML norms.
Identify cross-sell opportunities to increase wallet share.
Enhance product penetration and income-generating product holdings.
Customer Service
Deliver quality service and resolve queries within TAT.
Proactively manage complaints and ensure timely communication.
Promote direct banking channels and ensure smooth portfolio transitions.
Education:
Graduation required; Post-Graduation preferred.
Certifications:
AMFI Certification, IRDA Certification, NCFM Certification (Optional).
Key Competencies
Sales and influencing skills, banking product knowledge, planning and organizing skills, good communication, knowledge of competition and financial trends.
Major Stakeholders
Customers, Branch Banking Team, Operations, Product Team, Asset Team, Treasury, Credit, Insurance Partners, AMC's, HDFC Securities.
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