RBB-Personal Banker Classic

HDFC Bank; Upleta; On-site; INR 420,000 - 660,000; Full time

Job summary

HDFC Bank Limited is seeking a Personal Banker for its Retail Branch Banking team. The role focuses on managing the Classic portfolio, acquiring new customers, deepening relationships through cross-selling, and delivering exceptional service to retain customers as the primary banker for Classic relationships.

Key duties include sales execution, portfolio management, and ensuring accurate documentation and KYC compliance.

Qualifications

• Graduation is required; post-graduation preferred.
• Strong sales and cross-selling skills with customer focus.
• Knowledge of KYC norms and banking regulations.

Responsibilities

• Drive sales and meet product benchmarks within the portfolio.
• Manage Classic portfolio by acquiring customers and cross-selling products.
• Provide quality customer service and resolve complaints within TAT.
• Maintain daily sales reports and ensure error-free account opening procedures.

Skills

Sales

Customer service

KYC compliance

Communication

Education

Graduation

NISM V-A Certification

IRDA Certification

GI Certification

Tools

CRM Software

Job description

Job Title

Personal Banker

Business Unit

Retail Branch Banking

Reporting To

Branch Head

Job Function and Role Type

Sales - Retail Banking

Job Purpose

Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.

Key Responsibilities

Sales

• Ensure Sales responsibilities are completed.

Managing Classic Portfolio

• Manage benchmark customer numbers in the portfolio.
• Group customers with family members for enhanced relationships.
• Achieve income-generating product benchmarks.
• Enhance customer group profitability and wallet size.
• Update CRM with detailed customer interactions.

Customer Services

• Deliver quality customer service and resolve complaints within TAT.
• Promote direct banking channels and assist customers.
• Ensure timely account opening and customer communication.

Operations

• Maintain daily sales reports.
• Ensure quality acquisition of savings and current accounts.
• Cross-sell products like Demat, Bill Pay, and Advisory.
• Monitor large account movements and prevent attrition.
• Promote third-party products like MF, Insurance, and Bonds.
• Ensure error-free documentation for account opening and instructions.
• Adhere to KYC norms and maintain 5-S standards.
• Manage locker operations and standing instructions.
• Update CRM for asset leads and weed-out database.

Education

Graduation required; Post-graduation preferred.

Certifications

NISM V-A Certification, IRDA Certification, GI Certification.

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing, communication, knowledge of competition.

Major Stakeholders

Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.

Required Skills

Refer to the Job Description