RBB-Personal Banker Classic

HDFC Bank Limited; Ujjain; On-site; INR 350,000 - 550,000; Full time

Job summary

HDFC Bank Limited is seeking a Personal Banker within Retail Branch Banking to manage the Classic portfolio, acquire new customers, deepen relationships through cross-selling, and deliver exceptional service. The role targets becoming the primary banker for Classic relationships and maximizing wallet share.

You will handle sales, customer service, and operations tasks including CRM updates, account openings, and promoting direct banking channels, while ensuring KYC compliance and achievement of

Qualifications

• Graduation is required; Post-graduation is preferred.
• Strong sales orientation with customer-centric approach.
• Knowledge of retail banking products and services.

Responsibilities

• Ensure sales responsibilities are completed.
• Manage benchmark customer numbers in the portfolio and group customers for enhanced relationships.
• Achieve income-generating product benchmarks and increase wallet size.
• Update CRM with detailed customer interactions.
• Deliver quality customer service and resolve complaints within TAT.
• Promote direct banking channels and assist customers with account opening and communications.
• Maintain daily sales reports and ensure quality acquisition of savings and current accounts.
• Cross-sell products like Demat, Bill Pay, Advisory, MF, Insurance, and Bonds while monitoring large account movements.

Skills

Sales

Banking product knowledge

Communication

Planning & organizing

Customer focus

Education

Graduation

Post-graduation

Job description

Job Title

Personal Banker

Business Unit

Retail Branch Banking

Reporting To

Branch Head

Job Function and Role Type

Sales - Retail Banking

Job Purpose

Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.

Key Responsibilities

Sales

Ensure Sales responsibilities are completed.

Managing Classic Portfolio

• Manage benchmark customer numbers in the portfolio.
• Group customers with family members for enhanced relationships.
• Achieve income-generating product benchmarks.
• Enhance customer group profitability and wallet size.
• Update CRM with detailed customer interactions.

Customer Services

• Deliver quality customer service and resolve complaints within TAT.
• Promote direct banking channels and assist customers.
• Ensure timely account opening and customer communication.

Operations

• Maintain daily sales reports.
• Ensure quality acquisition of savings and current accounts.
• Cross-sell products like Demat, Bill Pay, and Advisory.
• Monitor large account movements and prevent attrition.
• Promote third-party products like MF, Insurance, and Bonds.
• Ensure error-free documentation for account opening and instructions.
• Adhere to KYC norms and maintain 5-S standards.
• Manage locker operations and standing instructions.
• Update CRM for asset leads and weed-out database.

Education

Graduation required; Post-graduation preferred.

Certifications

NISM V-A Certification, IRDA Certification, GI Certification.

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing, communication, knowledge of competition.

Major Stakeholders

Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.

Required Skills

Test