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HDFC Bank Limited seeks a Personal Banker for its Retail Branch Banking segment. The role emphasizes acquiring new customers, deepening relationships, and retaining clients by delivering exceptional service as the primary banker for Classic relationships.
Responsibilities include managing the Classic portfolio, cross-selling Demat, Bill Pay, and advisory products, maintaining CRM records, and ensuring timely account openings with strict adherence to KYC norms.
Personal Banker
Retail Branch Banking
Branch Head
Sales - Retail Banking
Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.
Ensure Sales responsibilities are completed.
Manage benchmark customer numbers in the portfolio.
Group customers with family members for enhanced relationships.
Achieve income-generating product benchmarks.
Enhance customer group profitability and wallet size.
Update CRM with detailed customer interactions.
Deliver quality customer service and resolve complaints within TAT.
Promote direct banking channels and assist customers.
Ensure timely account opening and customer communication.
Maintain daily sales reports.
Ensure quality acquisition of savings and current accounts.
Cross-sell products like Demat, Bill Pay, and Advisory.
Monitor large account movements and prevent attrition.
Promote third-party products like MF, Insurance, and Bonds.
Ensure error-free documentation for account opening and instructions.
Adhere to KYC norms and maintain 5-S standards.
Manage locker operations and standing instructions.
Update CRM for asset leads and weed‑out database.
Graduation required; Post-graduation preferred.
NISM V-A Certification, IRDA Certification, GI Certification.
Sales and influencing skills, banking product knowledge, planning and organizing, communication, knowledge of competition.
Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.
Refer to the Job Description