RBB-Personal Banker Classic

HDFC Bank; Murwara; Sur place; INR 250 000 - 400 000; Plein temps

Résumé du poste

HDFC Bank Limited is seeking a Personal Banker to manage the Classic portfolio within the Retail Branch Banking unit. You will acquire new customers, deepen relationships through cross-selling, and retain customers by delivering exceptional service.

The role targets becoming the primary banker for Classic relationships and maximizing wallet share. Responsibilities span sales, portfolio management, customer service, and operations including maintaining CRM data, promoting direct banking channels,

Qualifications

• Graduation is required; post-graduation preferred.
• Certifications in financial services are a plus.

Responsabilités

• Sales: ensure sales responsibilities are completed.
• Manage Classic Portfolio: grow benchmark customer numbers and wallet share, group customers for relationships, update CRM, promote cross-sell.
• Customer Services: deliver quality service and resolve complaints within TAT, promote direct banking channels, ensure timely account opening.
• Operations: maintain daily sales reports, ensure quality savings/current account openings, cross-sell MF/Insurance/Bonds, ensure documentation and 5-S standards, update CRM for asset leads.

Connaissances

Sales & cross-selling

Customer service

Communication

CRM familiarity

KYC/compliance

Formation

Graduation

Post-graduation preferred

Outils

CRM system

Description du poste

Job Purpose

Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.

Job Title

Personal Banker

Business Unit

Retail Branch Banking

Reporting To

Branch Head

Job Function and Role Type

Sales – Retail Banking

Job Purpose

Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.

Key Responsibilities

Sales

• Ensure Sales responsibilities are completed.

Managing Classic Portfolio

• Manage benchmark customer numbers in the portfolio.
• Group customers with family members for enhanced relationships.
• Achieve income-generating product benchmarks.
• Enhance customer group profitability and wallet size.
• Update CRM with detailed customer interactions.

Customer Services

• Deliver quality customer service and resolve complaints within TAT.
• Promote direct banking channels and assist customers.
• Ensure timely account opening and customer communication.

Operations

• Maintain daily sales reports.
• Ensure quality acquisition of savings and current accounts.
• Cross-sell products like Demat, Bill Pay, and Advisory.
• Monitor large account movements and prevent attrition.
• Promote third‑party products like MF, Insurance, and Bonds.
• Ensure error‑free documentation for account opening and instructions.
• Adhere to KYC norms and maintain 5‑S standards.
• Manage locker operations and standing instructions.
• Update CRM for asset leads and weed‑out database.

Education

Graduation required; Post‑graduation preferred.

Certifications

NISM V-A Certification, IRDA Certification, GI Certification.

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing, communication, knowledge of competition.

Major Stakeholders

Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.