RBB-Personal Banker Classic

HDFC Bank; Madhya Pradesh; On-site; INR 300,000 - 600,000; Full time

Job summary

HDFC Bank Limited in India is seeking a Personal Banker to manage the Classic portfolio, acquire new customers, deepen relationships, and deliver exceptional service. The role aims to become the primary banker for Classic relationships and maximize wallet share.

The position involves sales, portfolio management, customer service, and CRM updates with strict adherence to KYC norms. Graduation is required and NISM/IRDA/GI certifications are preferred.

Qualifications

• Graduation is required; Post-graduation is preferred.
• NISM V-A Certification, IRDA Certification, GI Certification.
• Strong sales and banking product knowledge.
• Excellent communication and planning abilities.

Responsibilities

• Sell and cross-sell banking products and services to customers.
• Manage Classic portfolio and deepen relationships with customers.
• Deliver quality customer service and ensure timely account opening.
• Maintain CRM records and ensure KYC compliance.

Skills

Sales and influencing skills

Banking product knowledge

Planning and organizing

Communication

Knowledge of competition

Education

Graduation

Post-graduation

Job description

Job Purpose

Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.

Job Title

Personal Banker

Business Unit

Retail Branch Banking

Reporting To

Branch Head

Job Function and Role Type

Sales – Retail Banking

Job Purpose

Manage Classic portfolio by acquiring new customers, deepening relationships through cross-selling, and retaining customers by delivering exceptional service. Aim to become the primary banker for Classic relationships and maximize wallet share.

Key Responsibilities

Sales

• Ensure Sales responsibilities are completed.

Managing Classic Portfolio

• Manage benchmark customer numbers in the portfolio.
• Group customers with family members for enhanced relationships.
• Achieve income-generating product benchmarks.
• Enhance customer group profitability and wallet size.
• Update CRM with detailed customer interactions.

Customer Services

• Deliver quality customer service and resolve complaints within TAT.
• Promote direct banking channels and assist customers.
• Ensure timely account opening and customer communication.

Operations

• Maintain daily sales reports.
• Ensure quality acquisition of savings and current accounts.
• Cross-sell products like Demat, Bill Pay, and Advisory.
• Monitor large account movements and prevent attrition.
• Promote third‑party products like MF, Insurance, and Bonds.
• Ensure error‑free documentation for account opening and instructions.
• Adhere to KYC norms and maintain 5‑S standards.
• Manage locker operations and standing instructions.
• Update CRM for asset leads and weed‑out database.

Education

Graduation required; Post‑graduation preferred.

Certifications

NISM V-A Certification, IRDA Certification, GI Certification.

Key Competencies

Sales and influencing skills, banking product knowledge, planning and organizing, communication, knowledge of competition.

Major Stakeholders

Customers, Branch Banking Team, Operations, Insurance CAM, MF Fund Houses, HSL Personnel.