Programmatic Specialist (4-6 Years)

Omnicom Global Solutions; Pune District; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Omnicom Global Solutions is seeking an experienced professional to creatively manage digital media campaigns for global brands in Pune, India. The role demands expertise in ad tech and programmatic campaigns, making it a great opportunity to work with prestigious accounts.

Ideal candidates should have 4-6 years of experience in managing campaigns on DSP platforms like DV360 and The Trade Desk. Responsibilities include overseeing daily campaign performance and strategizing optimizations to exceed KPIs.

Qualifications

• Minimum 4-6 years of experience in managing programmatic campaigns for large clients.
• Hands-on experience using DSPs to build and optimize campaigns across various inventories.
• Working knowledge of digital marketing, including display, video, and analytics.

Responsibilities

• Manage the performance of campaigns on Major DSP's like DV360 and The Trade Desk.
• Monitor and report on deals in SSP; ensure deal hygiene and health checks.
• Execute campaign optimizations to exceed KPIs.

Skills

DV360

The Trade Desk (TTD)

Amazon DSP

Xandr

Yahoo DSP

Quantcast

Beeswax

Tools

Excel

Job description

Skills: DV360, The Trade Desk (TTD), Amazon DSP, Xandr, Yahoo DSP, Quantcast, Beeswax (Proficient in 2–3 major DSPs with end-to-end campaign execution experience, including deal setup (PMP/Programmatic Guaranteed), RTB optimization, audience targeting, campaign troubleshooting, and performance reporting.)

About the role

This exciting role requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts.

Responsibilities

• Successfully managing the day-to-day performance of campaigns on Major DSP's like DV360, The Trade Desk (TTD), Amazon DSP, Xandr, Yahoo DSP (Any 2-3)
• Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP.
• Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks
• Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration)
• Able to ideate successful audience segmentation aimed at reaching a client goal.
• Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
• Able to make compelling arguments based on data and results for more client data access.
• Working with the agency team to develop best-in-class solutions based on available tech.
• Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed.

Qualifications

• Minimum 4-6 years of experience in managing programmatic campaigns for large clients.
• Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Googleplatforms.
• General troubleshooting skills and strong attentionto detail.
• Working knowledge of digital marketing: display, video, social, and marketing analytics.
• Proven technical and analytical aptitude, with a curiosity for testing and innovation.
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.