Account Manager

Dentsu Global Services; Bengaluru; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Dentsu Global Services in Bengaluru is seeking a Programmatic Resource to support the execution and reporting of programmatic advertising campaigns across diverse platforms. The role requires understanding the programmatic ecosystem, including DSPs, SSPs, ad exchanges, and ad-servers, with a strong interest in digital advertising.

The ideal candidate is highly organized, eager to learn, and capable of collaborating with senior team members to meet client objectives.

Qualifications

• 3–6 years of experience in a campaign management role in advertising/online media marketing.
• Hands-on with DSPs (DV360, TTD, Xandr, Google Ad Manager) and ad-serving platforms (CM360, Flashtalking).
• Willingness to learn and quickly become proficient in new technologies and platforms as required.
• Basic understanding of pixel and pixel management.
• Open to working with in-house DSPs related to Programmatic Advertising.

Responsibilities

• Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
• Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
• Work closely with senior team members to meet client's objectives.
• Pull reports from multiple platforms, analyze and update them on campaign performance reports.

Skills

DSP knowledge

Ad servers

Pixel management

Campaign management

Analytical skills

Communication

Tools

DV360

The Trade Desk

Xandr

CM360

Flashtalking

Job description

The Programmatic Resource will support the execution and reporting of programmatic advertising campaigns. This role requires some understanding of the programmatic ecosystem, including DSPs, SSPs, ad exchanges, and ad-servers. The ideal candidate is eager to learn, highly organized, and has a strong interest in digital advertising.

Responsibilities

• Assist in the campaign setup, amendments, and creative check of programmatic advertising campaigns across various platforms.
• Help manage ad tags, troubleshoot discrepancies, and ensure proper tracking and measurement.
• Work closely with senior team members to meet client's objectives.
• Pull reports from multiple platforms, analyze and update them on campaign performance reports.

Requirements – Must Have

• 3 to 6 years of experience in a campaign management role in the advertising and online media marketing. Video ad experience is an added advantage.
• Understanding and Handson experience of DSPs (e.g. DV360, TTD, Xandr, Google Ad Manager) and knowledge on ad-serving platforms (e.g. CM360, Flashtalking).
• Demonstrates a willingness to learn and quickly become proficient in new technologies and platforms as required.
• Basic understanding of pixel and pixel management.
• Must be open to adapting and working on any Ad Tech tool including in-house DSPs related to Programmatic Advertising.

Requirements – Good to Have

• Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills are required.
• Experience in an analytical, results-oriented environment with external customer interaction.
• Attention to detail and a sense of accountability is required

Platform Experience: Must Have

• 3 to 6 yrs. of experience working on these platforms like TTD & DV360 for end-to-end campaign processes.

Additional Information

• Works as a member of the team and cross-functional teams
• Ability to lead/own internal & vendor meetings and communication.
• Have an aptitude for basic mathematical concepts
• Possess excellent verbal and written communication skills
• Ability to prioritize tasks and meet all deadlines while producing quality.
• Ability to aggregate and communicate data to support recommendations
• Ability to follow through on assigned tasks with minimal supervision
• Passion and curiosity for media, brands & digital activation
• Flexible to work across different time zones/shifts (including night shift)