Manager- Programmatic Buying

LS Digital Group; Navi Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Logicserve is seeking an experienced programmatic advertising specialist to lead DV360 campaigns and drive performance for multiple clients in the digital marketing space.

You will build kampaign roadmaps, optimize for reach, installs and conversions, and manage client accounts with daily monitoring and strategic recommendations. Collaboration with analytics and tracking platforms is expected to maximize outcomes.

Qualifications

• 4-6 years of total work experience in programmatic advertising
• Experience managing DV360 campaigns for reach, installs, conversions and remarketing
• Ability to create audiences, tags and integrate third-party trackers

Responsibilities

• Build digital marketing roadmaps and proposals involving DV360 for client campaigns
• Manage app campaigns on DV360 with optimization for reach and conversions
• Perform client account management and daily monitoring to meet goals and communicate progress
• Plan, execute and deliver programmatic campaigns focusing on branding and performance

Skills

Programmatic Advertising

DV360 experience

Analytical skills

Tools

DV360

Job description

Total Work Experience Required: 4-6 Years

• Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and Video branding.
• Experience of managing App campaigns on DV360 while optimizing for reach/install/ conversion. Also having experience of tracking platforms.
• Creating different tags, floodlights, creating audiences, integrating with 3rd party tracking platforms.
• Perform client account management responsibilities associated with the campaigns. Monitor account on a daily basis and come up with new strategies on DV360 to meet the client requirements and deliver the highest performance. Communicating with clients /POC to keep the campaign achievements and developments in synch with the predefined goals.
• Planning, execution and delivering programmatic campaigns. Branding and performance.

Primary Skills (Mandatory)

• Programmatic Advertising
• Experience of working on DV360
• Good analytical skills

Secondary Skills (Optional)

• DoubleClick Campaign Manager
• Client servicing
• Google Analytics

About Us

Logicserve is a new-age digital marketing company that offers the most comprehensive suite of digital marketing services. Our decade plus experience of working on various platforms like search, social and mobile has enabled us to deliver high-quality brand and performance marketing campaigns. Our award-winning creative team proactively enables your brand to surpass its goals around brand equity, customer-centricity and topline revenue. We also work along with you as 'Digital Consultants' to identify gaps, strategize & implement the right-fit technology stack for your organization just in time for maximum results.

Accreditations

• DoubleClick Certified Marketing Partner (DCMP) https://www.doubleclickbygoogle.com/certified-marketing-partners/find-a-partner/?countries=india&services=technology-doubleclick-search
• Google Analytics Certified Implementation Partner https://www.google.com/analytics/partners/company/5091718139478016/gacp/5629499534213120/service/5724160613416960
• Partners with Top Publishers & Networks
• Logicserve Digital is an Award-Winning Agency