Programmatic manager

LS Digital Group; Navi Mumbai; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

LS Digital Group in Navi Mumbai is seeking a DV360 specialist to manage end-to-end programmatic campaigns across Display, Video, YouTube, Native, and Audio.

You will develop audience strategies, monitor performance, and optimize for KPI targets while collaborating with clients to deliver measurable results. The role requires hands-on DV360 experience and strong analytical skills.

Qualifications

• 4+ years hands-on DV360 and programmatic advertising.
• Experience managing campaigns from setup to reporting.
• Experience handling large budgets with performance-driven campaigns.
• Ability to derive insights from data and optimize campaigns.

Responsibilities

• Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.
• Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.
• Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.
• Monitor campaign performance, pacing, and budgets to achieve client KPIs.
• Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.
• Manage PMP, Open Auction, and Programmatic Guaranteed deals.
• Implement conversion tracking and ensure accurate campaign measurement.
• Analyze campaign data and provide actionable insights and recommendations.
• Collaborate with internal teams and clients to ensure seamless campaign delivery.
• Stay updated with industry trends, platform updates, and programmatic best practices.

Skills

DV360 hands-on

Programmatic media buying

DSPs/SSPs/Ad Exchanges/RTB

Campaign management across Display/You

Audience targeting & bidding

Conversion tracking & attribution

GA4 & GTM

Analytical reporting & troubleshooting

Client management & communication

Tools

DV360

GA4

GTM

Job description

Manage end-to-end planning, execution, optimization, and reporting of programmatic campaigns through DV360.

Set up and manage campaigns across Display, Video, YouTube, Native, and Audio inventory.

Develop audience strategies using first-party, third-party, affinity, in-market, and remarketing audiences.

Monitor campaign performance, pacing, and budgets to achieve client KPIs.

Optimize campaigns based on performance metrics such as CTR, CPC, CPA, ROAS, Viewability, and Reach.

Manage PMP, Open Auction, and Programmatic Guaranteed deals.

Implement conversion tracking and ensure accurate campaign measurement.

Analyze campaign data and provide actionable insights and recommendations.

Collaborate with internal teams and clients to ensure seamless campaign delivery.

Stay updated with industry trends, platform updates, and programmatic best practices.

Required Skills

• Strong hands‑on experience with DV360 and programmatic media buying.
• Deep understanding of DSPs, SSPs, Ad Exchanges, RTB, PMP, and Programmatic Guaranteed.
• Experience managing Display, Video, YouTube, and Performance campaigns.
• Strong knowledge of audience targeting, bidding strategies, and campaign optimization.
• Experience with conversion tracking, attribution, and performance measurement.
• Working knowledge of Google Analytics (GA4) and Google Tag Manager (GTM).
• Strong analytical, reporting, and troubleshooting skills.
• Excellent communication and client management abilities.

Candidate Profile

• 4+ years of hands‑on experience in DV360 and programmatic advertising.
• Proven experience managing campaigns independently from setup to reporting.
• Experience handling large budgets and performance‑driven campaigns.
• Ability to derive insights from data and make optimization recommendations.