Associate Director Programmatic

Dentsu India; Mumbai; On-site; INR 3,500,000 - 6,500,000; Full time

Job summary

Dentsu India is seeking an Associate Director - Programmatic to act as a strategic partner, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions.

You will own client communication, develop client-centric strategies, and leverage DV360 with other DSPs, MMPs, and analytics tools to optimize campaigns and provide data-driven insights for growth.

Qualifications

• 6+ years of experience in programmatic campaign management.
• Proven experience leading and building a team.
• Expert knowledge of DV360 and other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Proven ability to develop and execute strategic programmatic plans.
• Strong analytical and problem-solving skills.
• Budgeting and forecasting experience.
• A/B testing and experimentation experience.
• Attribution modelling knowledge and its impact on performance.

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship.
• Develop and execute client-centric programmatic strategies to hit KPIs and grow business.
• Own client communication and relationship management with clear updates.
• Pursue account growth opportunities with Account Directors.
• Leverage DV360 and other DSPs to optimize campaigns and drive results.
• Use MMPs and analytics platforms to deliver data-driven insights and recommendations.
• Collaborate with Client Services and other channel teams for seamless execution.
• Analyse campaign performance data to identify trends and optimize strategies.
• Ensure adherence to best practices and maintain high quality standards.
• Experience in Media Planning and Programmatic deals is a must.

Skills

DV360

DSPs

MMPs

Analytics

Excel

PowerPoint

Client management

Team leadership

Budgeting

Forecasting

A/B testing

Attribution modelling

Programmatic campaigns

Job description

As a Associate Director - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions

.

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
• Own client communication and relationship management, ensuring clear and consistent updates
• Proactively identify and pursue account growth opportunities in partnership with Account Directors
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions
• Analyse campaign performance data to identify trends and optimize strategies
• Ensure adherence to best practices and maintain high standards of quality
• Experience on Media Planning and Programmatic deals is must

Qualifications

• 6 years+ of experience in programmatic campaign management
• Proven experience managing and leading a team
• Expert-level knowledge of DV360 and experience with other DSPs
• Strong experience with MMPs and analytics tools
• Excellent client management and communication skills
• Proven ability to develop and execute strategic programmatic plans
• Strong analytical and problem-solving skills
• Strong Excel and PPT skills
• Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
• Budget Management: Responsible for large scale budget management, and forecasting
• A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
• Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance

Skills Required

• Demonstrated experience in leading and developing high-performing teams
• Advanced proficiency in DV360 and extensive experience with other leading DSPs
• Expertise in developing and implementing custom bidding scripts
• Strong experience with MMPs and advanced analytics platforms
• Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
• Strategic thinker with a proven ability to develop and execute innovative programmatic strategies
• Strong analytical and problem-solving skills, with a data-driven approach
• Strong Budgeting and forecasting skills
• Strong Excel and PowerPoint skills