Senior Manager Programmatic

Dentsu India; Gurugram District; On-site; INR 2,200,000 - 4,000,000; Full time

Job summary

Dentsu India is seeking a Senior Manager - Programmatic to be a strategic partner for clients, driving campaign performance and growth opportunities. You will lead a team of programmatic specialists and own client communications to ensure KPIs are met.

With deep DV360 expertise and strong analytical capabilities, you will optimize campaigns across DSPs, leverage MMPs, and collaborate with cross-channel teams to deliver high-quality programmatic solutions.

Qualifications

• 3-6 years+ of experience in programmatic campaign management.
• Proven experience leading a team.
• Expert-level knowledge of DV360 and experience with other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Proven ability to develop and execute strategic programmatic plans.
• Strong analytical and problem-solving skills.
• Strong Budgeting and forecasting skills.
• A/B Testing and Experimentation: Design and implement rigorous testing frameworks.
• Attribution Modelling: Expert knowledge of attribution modelling and its effect on performance.

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship.
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
• Own client communication and relationship management, ensuring clear and consistent updates.
• Proactively identify and pursue account growth opportunities in partnership with Account Directors.
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions.
• Analyse campaign performance data to identify trends and optimize strategies.
• Ensure adherence to best practices and maintain high standards of quality.
• Experience on Media Planning and Programmatic deals is must.

Skills

DV360

DSPs

MMPs

Analytics

Leadership

Excel

PowerPoint

Tools

Bidding Scripts

Attribution Tools

Job description

As a Senior Manager - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions

.

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
• Own client communication and relationship management, ensuring clear and consistent updates
• Proactively identify and pursue account growth opportunities in partnership with Account Directors
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions
• Analyse campaign performance data to identify trends and optimize strategies
• Ensure adherence to best practices and maintain high standards of quality
• Experience on Media Planning and Programmatic deals is must

Qualifications

• 3-6 years+ of experience in programmatic campaign management
• Proven experience managing and leading a team
• Expert-level knowledge of DV360 and experience with other DSPs
• Strong experience with MMPs and analytics tools
• Excellent client management and communication skills
• Proven ability to develop and execute strategic programmatic plans
• Strong analytical and problem-solving skills
• Strong Excel and PPT skills
• Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
• Budget Management: Responsible for large scale budget management, and forecasting
• A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
• Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance

Skills Required

• Demonstrated experience in leading and developing high-performing teams
• Advanced proficiency in DV360 and extensive experience with other leading DSPs
• Expertise in developing and implementing custom bidding scripts
• Strong experience with MMPs and advanced analytics platforms
• Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
• Strategic thinker with a proven ability to develop and execute innovative programmatic strategies
• Strong analytical and problem-solving skills, with a data-driven approach
• Strong Budgeting and forecasting skills
• Strong Excel and PowerPoint skills

Interested candidates can share their CV at [e-mail] along with the following details:-