Programmatic Specialist

Logical Hiring; Bengaluru; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Logical Hiring in Bengaluru, India seeks a Programmatic Specialist with 6+ years of hands-on experience managing programmatic campaigns for large clients. The role requires mandatory DV360 experience and hands-on setup of day-to-day buys across multiple DSPs in a self-service manner.

You will set bid strategies, monitor performance, implement optimizations by audience, creative, and geography, and provide proactive insights.

Qualifications

• 6+ years of experience managing programmatic campaigns for large clients.
• DV360 experience is mandatory.
• Strong bid strategy setup and optimization skills across audiences, creatives, and geographies.
• Experience in client/account management is a plus.

Responsibilities

• Manage day-to-day programmatic buys in DV360/AppNexus/TTD/MediaMath/Simpli.fi/Amazon DSP in a self-service manner.
• Set bid strategies and monitor performance; identify and implement optimizations.
• Provide proactive recommendations and program insights based on analytics.
• Assist in client and account management activities as needed.

Skills

DV360

Programmatic campaigns

Bid optimization

Campaign management

Client management

Tools

DV360

AppNexus

The Trade Desk

MediaMath

Simpli.fi

Amazon DSP

Job description

Role: Programmatic Specialist

Exp: 6+ years

• Candidates with 6+ years of experience in managing programmatic campaigns for large clients. Experience in DV360 is mandatory
• Implement and manage day-to-day programmatic buys in DV360 / Appnexus / TTD / MediaMath / Simpli.fi / Amazon DSP in a self-service manner.
• Setting bid strategies, performance monitoring, identifying, and implementing optimizations (by target audience, content, geographic area, etc.), and providing proactive recommendations and program insights.
• Experience in client management and account management would be a plus.

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