Senior Manager Programmatic

Dentsu India; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

Dentsu India in Mumbai seeks a senior programmatic campaign lead to guide a team of specialists and drive client-centric strategies.

You will own client communications, identify growth opportunities, and optimize campaigns using DV360 and other DSPs, supported by MMPs and analytics tools. Strong client management and leadership are essential.

Qualifications

• 9 to 12 years of experience in programmatic campaign management.
• Proven experience managing and leading a team.
• Expert-level knowledge of DV360 and experience with other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Proven ability to develop and execute strategic programmatic plans.

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship.
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth.
• Own client communication and relationship management, ensuring clear and consistent updates.
• Proactively identify and pursue account growth opportunities in partnership with Account Directors.
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results.
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations.
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions.
• Analyse campaign performance data to identify trends and optimize strategies.
• Ensure adherence to best practices and maintain high standards of quality.
• Experience on Media Planning and Programmatic deals is a must.

Skills

Leadership

Client management

Communication

Analytical thinking

Excel

PowerPoint

Tools

DV360

Other DSPs

MMPs

Analytics platforms

Excel

PowerPoint

Job description

• Lead a team of programmatic specialists, providing guidance and mentorship
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
• Own client communication and relationship management, ensuring clear and consistent updates
• Proactively identify and pursue account growth opportunities in partnership with Account Directors
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions
• Analyse campaign performance data to identify trends and optimize strategies
• Ensure adherence to best practices and maintain high standards of quality
• Experience on Media Planning and Programmatic deals is must

Qualifications

• 9 to 12 years of experience in programmatic campaign management
• Proven experience managing and leading a team
• Expert-level knowledge of DV360 and experience with other DSPs
• Strong experience with MMPs and analytics tools
• Excellent client management and communication skills
• Proven ability to develop and execute strategic programmatic plans
• Strong analytical and problem-solving skills
• Strong Excel and PPT skills
• Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
• Budget Management: Responsible for large scale budget management, and forecasting
• A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
• Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance