Programmatic Specialist

Dentsu Aegis Network Ltd.; India; On-site; INR 2,864,000 - 4,296,000; Full time

Job summary

Amplifi in Johannesburg, part of the dentsu network, seeks a DV360 Specialist to plan, execute, and optimize programmatic campaigns across DV360 and other DSPs. You will design audience strategies and measure performance to drive client outcomes.

From setting bids to reporting, you will collaborate with analytics teams and ensure campaigns stay compliant with privacy rules while delivering strong ROAS across display, video, and CTV.

Qualifications

• Experience in programmatic media planning and optimization.
• Strong analytical skills with DV360 expertise.
• Ability to manage campaigns across multiple DSPs.
• Knowledge of privacy regulations and measurement frameworks.

Responsibilities

• Develop and execute programmatic media strategies aligned with campaign objectives.
• Build and launch campaigns within DV360 across display, video, YouTube, audio, and CTV.
• Configure insertion orders, line items, creatives, audiences, and bidding strategies.
• Monitor daily performance and provide data-driven optimization recommendations.
• Produce regular campaign performance reports and dashboards for clients and internal stakeholders.
• Collaborate with analytics teams to implement audience strategies and measurement.

Skills

Programmatic advertising

Analytics

Campaign optimization

Audience targeting

Tools

DV360

The Trade Desk

Amazon Ads

Job description

The DV360 Specialist is responsible for the planning, setup, management, optimization, and reporting of programmatic display, video, audio, connected TV (CTV), and digital out-of-home (DOOH) campaigns through Google Display & Video 360 (DV360) and the other DSP’s (The Trade desk, Amazon Ads). The role requires strong analytical skills, a deep understanding of programmatic advertising, audience strategies, and performance measurement to drive campaign success and business outcomes for clients or brands.

Key responsibilities

• Develop and execute programmatic media strategies aligned with campaign objectives.
• Build and launch campaigns within DV360 across display, video, YouTube, audio, CTV, and emerging formats.
• Configure insertion orders, line items, creatives, audience targeting, and bidding strategies.
• Ensure campaigns are launched accurately and according to agreed timelines.
• Monitor campaign performance daily and make data-driven optimization recommendations.
• Optimize bidding, budgets, targeting, frequency caps, inventory sources, and creative performance.
• Conduct audience and inventory analysis to improve campaign effectiveness.
• Maximize campaign performance against KPIs including CPM, CPC, CPV, CPA, ROAS, reach, and viewability.
• Produce regular campaign performance reports and dashboards.
• Analyse campaign results and provide actionable insights and recommendations.
• Present performance findings to internal stakeholders and clients where required.
• Assist with forecasting, budgeting, and media planning activities.
• Build and maintain audience strategies using: First-party data Third-party audiences Custom audiences Customer Match segments
• Work closely with analytics and data teams to implement audience strategies.
• Ensure audience targeting complies with privacy regulations and platform policies.
• Support implementation and troubleshooting of Floodlight tags and conversion tracking.
• Collaborate with analytics teams on campaign measurement frameworks.
• Validate tracking and attribution setups before campaign launch.
• Ensure accuracy of campaign tagging and reporting structures.
• Stay updated on DV360 product enhancements and industry best practices.
• Identify opportunities to leverage new targeting, inventory, and measurement capabilities.

Client Service 20%

• Managing media brand expectations Deadline and Project management Strategy guidance and input to drive the business objectives.
• Responsible for the quality of work.
• Attend key client and media brand meetings
• Support and drive the teams in the development of key client growth strategies in line with broader business objectives, driving output and agency collaboration

Experience

3-5 Years: Mid

Location

Johannesburg - Sandton Gate Building A (3rd Floor),7 Minerva Rd, Glenadrienne, Sandton

Brand

Amplifi

Time Type

Full time

Contract Type

Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work