Senior Manager - Programmatic

Dentsu Aegis Network Ltd.; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Job summary

Dentsu Aegis Network Ltd. in Mumbai is seeking a campaign trader to support the delivery of Programmatic, Social, or Search campaigns and assist the Addressable Trading Manager.

You will adjust daily pacing to meet budgets and performance and build end-of-campaign evaluations to derive insights. Proactive troubleshooting of setup, tag management, and brand safety is required, with close collaboration with Account Managers to ensure timely campaign delivery across multiple platforms.

Qualifications

• Supports in the delivery of Programmatic, Social or Search campaigns.
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance.
• Builds/Delivers end of campaign evaluations translating performance data into learnings.
• The trader selects the right KPIs and trends/insights for campaign-end evaluation.

Responsibilities

• Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness.
• Troubleshoots campaigns setup, tag management, brand safety setup, performance and pace fluctuations.
• Works closely with Account Managers to set up campaigns across various platforms.
• Manages the time management flow from delivery of creative assets to campaign setup on time.

Skills

Programmatic advertising

Campaign pacing

Performance analysis

Tag management

Brand safety

Cross-platform setup

Job description

The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign set up and trading metrics with Addressable Trading Manager.

Job Description

Key responsibilities:

• Supports in the delivery of Programmatic, Social or Search campaigns
• Applies daily campaign pacing adjustments to deliver campaign budgets and performance
• Builds/Delivers end of campaign evaluations in which campaign performance data is translated into key learnings for the agency and/or the client.
• The trader can select the right KPI's and trends / insights for this campaign-end evaluation and can distil next steps for future campaigns
• Creates Programmatic, Social or Search tactical plans with a focus on driving brand awareness
• Troubleshoots campaigns set up, tag management, brand safety set up, performance and pace fluctuations
• Works closely with Account Managers to set up campaigns across various platforms
• Manages the time management flow, from delivery of creative assets to setup the campaigns on time

Location: Mumbai Brand: Amnet Time Type: Full time Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We're leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work