Manager - Digital Planning

Dentsu Aegis Network Ltd.; Mumbai; On-site; INR 800,000 - 1,400,000; Full time

Benefits offered by this job

Restaurant d'entreprise

Indemnités de stage/alternance

Job summary

Iprospect in Mumbai is seeking a seasoned Digital Media Planner to design and execute large-scale campaigns across YouTube, Meta, DV360, OTT/CTV, and premium publishers. You will drive audience insights, allocate channels, and track KPIs to optimize performance.

You will lead client conversations, present annual and campaign plans, and deliver post-campaign analyses while mentoring junior planners and contributing to new business pitches.

Qualifications

• Deep expertise in digital media planning, media math, reach & frequency principles.
• Advanced Excel & PowerPoint proficiency.
• Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.

Responsibilities

• Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, DV360, OTT/CTV, and premium publisher partnerships.
• Lead audience insights using tools to build personas, justify channel allocations, track KPIs, and optimize campaigns.
• Present plans to clients and deliver post-campaign analyses (PCAs).
• Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn initiatives.
• Mentor junior planners and contribute strategic media solutions for new business pitches.

Skills

Digital media planning

Media math

Reach & frequency

Excel

PowerPoint

DV360

YouTube planning

Meta advertising

OTT / video ecosystems

Tools

DV360

Excel

PowerPoint

YouTube

Meta

Job description

The purpose of this role is to provide digital Planning solution to Client, taking responsibility for all planning tasks within the team to ensure campaigns run smoothly and to plan.

Core Responsibilities

• Media Strategy & Omnichannel Planning: Design full-funnel digital media plans and execute large-scale campaigns across YouTube, Meta, Programmatic (DV360), OTT/CTV, and premium publisher partnerships.


• Audience Insights & Analytics: Leverage tools like GWI, Comscore, and Similarweb to build audience personas, justify channel allocations, track KPIs, and drive continuous optimization.


• Client Leadership & Presentation: Act as the primary strategic partner for clients, leading conversations, presenting annual/campaign plans, and delivering deep-dive Post-Campaign Analyses (PCAs).


• Campaign & Publisher Management: Oversee campaign pacing, ad-ops coordination, publisher relationships to boost performance, and test-and-learn corporate projects.


• Team Leadership & New Business: Mentor junior planners, evolve planning principles, and contribute strategic media solutions for new business pitches.

Required Skills & Expertise

• Core Competencies: Deep expertise in digital media planning, media math, reach & frequency principles, and advanced Excel & PowerPoint.


• Platform Knowledge: Strong working knowledge of DV360, YouTube planning, Meta, and broader digital video/OTT ecosystems.

Location: Mumbai

Brand: Iprospect

Time Type: Full time

Contract Type: Permanent

About dentsu For over 120 years, innovation has been a core tenet of our offering - exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way - helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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