Associate Director-Account Management

Dentsu Aegis Network Ltd.; India; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Posterscope in Gurugram is seeking a seasoned Client Servicing & Experiential Marketing lead with 8-10 years’ experience across activations, rural and retail campaigns.

You will manage client relationships, develop proposals, and coordinate cross-functional teams to deliver end-to-end campaigns—from briefing to post-event analysis.

Qualifications

• 8-10 years of experience in client servicing, experiential marketing, events, activations, retail marketing or rural marketing.
• Strong client management, business development and stakeholder management skills.
• Excellent communication, presentation, negotiation and project management skills.
• Willingness to travel extensively for on-ground activations and events.

Responsibilities

• Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors.
• Translate briefs into experiential, retail, rural and event-led solutions and manage campaigns end-to-end.
• Plan and execute on-ground activations, brand experiences, events and launches.
• Collaborate with vendors, production partners and internal teams for seamless execution.
• Drive revenue growth through pitching, proposals and client engagement.
• Track performance and provide post-event insights and recommendations.

Skills

Client servicing

Experiential marketing

Events & activations

Retail marketing

Rural marketing

Stakeholder management

Business development

Communication skills

Presentation skills

Negotiation

Project management

Job description

Key Responsibilities

Client Servicing & Business Development Build and manage strong relationships with clients across FMCG, Retail, Consumer, Rural and Lifestyle sectors. Understand client briefs and translate them into innovative experiential, retail, rural and event-led solutions. Identify new business opportunities and contribute to pitching, proposal development and revenue growth. Drive end-to-end client communication, ensuring alignment on objectives, timelines, budgets and deliverables.

Experiential & Event Marketing Conceptualize and execute on-ground activations, brand experiences, events, launches and consumer engagement campaigns. Develop innovative activation ideas that create meaningful consumer interactions and deliver against campaign objectives. Manage projects end-to-end—from briefing and planning to execution, post-event reporting and evaluation. Work closely with vendors, production partners and internal teams to ensure seamless execution.

Rural & Retail Marketing Plan and execute rural marketing initiatives, market activations and consumer engagement programs across relevant markets. Leverage regional insights, consumer behaviour and local market dynamics to create effective rural campaigns. Drive retail activations, visibility initiatives, in-store experiences and trade engagement programs. Develop and implement SOPs, execution frameworks and best practices to ensure consistency and scalability across markets.

Stakeholder & Project Management Collaborate with Creative, Strategy, Operations, Production, Analytics and Client Servicing teams to deliver integrated campaigns. Manage multiple projects simultaneously while ensuring timely delivery, quality, budgets and client expectations are met. Track campaign performance and prepare post-campaign reports, insights and recommendations for clients. Manage external agencies, vendors and partners to ensure smooth and cost-effective execution.

What We’re Looking For

8-10 years of experience in client servicing, experiential marketing, events, activations, retail marketing or rural marketing. Strong understanding of on-ground activations, ATL, BTL experiential campaigns, events and retail marketing. Hands-on experience in rural markets, regional activations and consumer engagement programs will be an added advantage. Strong client management, business development and stakeholder management skills. Ability to develop innovative campaign ideas and translate them into executable solutions. Excellent communication, presentation, negotiation and project management skills. Ability to manage multiple stakeholders, vendors and projects in a fast-paced environment. Willingness to travel extensively for on-ground activations and events, as required.

Location: Gurugram

Brand: Posterscope

Time Type: Full time

Contract Type: Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work