Digital Media Platforms Specialist

Crew Kraftorz LLP; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A creative digital services organization is seeking a Digital Media Platforms Specialist to manage and optimize digital media campaigns across platforms. The ideal candidate has 3-5 years of experience, strong analytical skills, and a proven ability to communicate effectively with clients. You'll be responsible for setting up campaigns, monitoring performance, and providing actionable insights. A fast-paced work environment is expected, with a focus on collaboration and continuous improvement.

Qualifications

• 3–5 years of experience in digital media campaign management.
• Experience with A/B testing on digital campaigns.
• Knowledge of financial management and budgeting.

Responsibilities

• Set up and manage digital media campaigns across platforms.
• Monitor live campaigns and adjust bids and budgets.
• Compile performance reports and provide insights.

Skills

Strong written and verbal communication skills

Ability to analyse data

High attention to detail

Organisational skills

Client relationship management

Tools

Google Ads

Meta Ads Manager

TikTok Ads

LinkedIn Ads Manager

DV360

The Trade Desk

Job description

We are looking for a Digital Media Platforms Specialist to support the planning, execution, optimisation, and reporting of digital media campaigns across search, social, and programmatic platforms. Reporting into the Head of Media, this role works closely with account service and strategy teams to ensure campaigns are executed efficiently and aligned with client objectives.

The role is ideal for someone who is detail-oriented, analytical, and comfortable managing multiple live campaigns while maintaining strong client and internal communication

Requirements

Digital Media Platforms Specialist

Experience: 3–5 Years

Work Mode: Work From Office

Department: Media & Performance Marketing

Employment Type: Full-Time

Key Responsibilities

Set up and manage digital media campaigns across platforms including Google Ads, Meta, TikTok, LinkedIn, DV360, and The Trade Desk.

Ensure campaigns are correctly configured with optimal targeting, creative, and budget settings.

Monitor live campaigns daily, adjusting bids, budgets, and targeting to meet KPIs and pacing requirements.

Run A/B tests on creatives, bidding strategies, and targeting approaches to improve performance.

Performance Monitoring & Reporting

Review daily campaign performance and identify optimisation opportunities.

Compile performance reports, insights, and recommendations for internal teams and clients.

Assist in preparing weekly and final campaign analysis reports.

Escalate performance issues proactively and ensure timely resolution.

Gather assets and plan upcoming campaigns to ensure readiness for launch.

Work closely with account managers and strategy teams to align execution with media plans.

Support client managers with data, insights, and recommendations to strengthen client conversations.

Identify and resolve campaign issues related to delivery, performance, or technical challenges.

Stay updated on digital media trends, platform updates, and new opportunities in the media landscape.

Required Skills & Attributes

Strong written and verbal communication skills.

Proven ability to manage client relationships and collaborate across teams.

High attention to detail and strong organisational skills.

Ability to analyse data, identify trends, and recommend actionable solutions.

Comfortable working with Excel, Keynote, and Word.

Understanding of financial management, budgeting, and campaign pacing.

Ability to juggle multiple priorities in a fast-paced agency environment.

Tools & Platform Experience

Strong hands-on experience with Google Ads and Meta Ads Manager (mandatory).

Experience with TikTok Ads and LinkedIn Ads Manager is highly preferred.

Familiarity with programmatic platforms such as DV360 and The Trade Desk is an advantage.

Growth Milestones

In the First 3 Months

Gain understanding of the client portfolio, industries, and media landscapes.

Build strong relationships with internal stakeholders.

Start contributing insights and optimisation ideas across active campaigns.

In 6 Months

Become a trusted advisor supporting end-to-end campaign execution.

Independently manage multiple campaigns across different client verticals.

In 12 Months

Identify process and performance improvements that add value to clients and the agency.

Confidently manage most digital media campaigns from setup to reporting.

About the Company

Our client is a creative and digital services organization delivering performance-driven media solutions across multiple digital platforms. The team works closely with brands to plan, execute, and optimise digital media campaigns that deliver measurable outcomes. With a strong focus on collaboration, data-led decision-making, and continuous improvement, the organization operates in a fast-paced agency environment supporting diverse client portfolios.