Director Programmatic

Dentsu India; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Dentsu India is seeking a Director of Programmatic to guide client campaigns and lead a team of programmatic specialists. You will drive growth through data-driven strategies, optimize campaigns using DV360 and other DSPs, and maintain strong client relationships.

The role requires a strategic mindset, advanced analytics, and budgeting proficiency. As a senior leader, you will collaborate with cross-functional teams to ensure successful media planning, best practices, and continuous innovation

Qualifications

• 7+ years in programmatic campaign management.
• Proven experience leading a team.
• Expert DV360 knowledge and DSP experience.
• Strong experience with MMPs and analytics.
• Excellent client management and communication.
• Strategic programmatic planning skills.
• Strong analytical and problem-solving skills.
• Budgeting and forecasting abilities.
• A/B testing and experimentation experience.
• Attribution modelling knowledge.

Responsibilities

• Lead a team of programmatic specialists and mentor them.
• Develop and execute client-centric programmatic strategies.
• Own client communication and relationship management.
• Identify growth opportunities with Account Directors.
• Utilize DV360 and other DSPs to optimize campaigns.
• Use MMPs and analytics to provide insights.
• Collaborate with Client Services for campaign execution.
• Analyze campaign data to identify trends and optimize.
• Ensure best practices and high quality standards.
• Experience on Media Planning and Programmatic deals is must.

Skills

DV360

DSPs

Team leadership

Data analysis

Excel

PowerPoint

Client management

A/B testing

Budget forecasting

Tools

MMPs

Analytics platforms

Job description

As a Director - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions

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Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
• Own client communication and relationship management, ensuring clear and consistent updates
• Proactively identify and pursue account growth opportunities in partnership with Account Directors
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions
• Analyse campaign performance data to identify trends and optimize strategies
• Ensure adherence to best practices and maintain high standards of quality
• Experience on Media Planning and Programmatic deals is must

Qualifications

• 7 years+ of experience in programmatic campaign management
• Proven experience managing and leading a team
• Expert-level knowledge of DV360 and experience with other DSPs
• Strong experience with MMPs and analytics tools
• Excellent client management and communication skills
• Proven ability to develop and execute strategic programmatic plans
• Strong analytical and problem-solving skills
• Strong Excel and PPT skills
• Innovation & Best Practices: Stay ahead of industry trends, implement cutting‑edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
• Budget Management: Responsible for large scale budget management, and forecasting
• A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
• Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance

Skills Required

• Demonstrated experience in leading and developing high-performing teams
• Advanced proficiency in DV360 and extensive experience with other leading DSPs
• Expertise in developing and implementing custom bidding scripts
• Strong experience with MMPs and advanced analytics platforms
• Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
• Strategic thinker with a proven ability to develop and execute innovative programmatic strategies
• Strong analytical and problem-solving skills, with a data-driven approach
• Strong Budgeting and forecasting skills
• Strong Excel and PowerPoint skills