Programmatic Lead (DV360 &TTD/5-6 Years)

Omnicomglobalsolutions; Chennai; On-site; INR 800,000 - 1,100,000; Full time

Job summary

Omnicom Global Solutions (OGS) is leading the integration of media, data, marketing analytics and technology to drive adaptive solutions. We seek a senior programmatic specialist to own day-to-day DSP campaign performance across multiple regions, ensuring KPIs, pacing, and inventory quality are met.

You will coordinate with agencies and platform stakeholders, optimize campaigns on DV360/TTD/Amazon DSP, and contribute to analytics setups and strategic planning.

Qualifications

• 5 to 6 years of relevant experience in managing programmatic campaigns.
• DV360/TTD/Amazon DSP experience preferred.
• Knowledge of video, display, social, programmatic, and analytics.
• Able to describe KPIs across the customer journey.
• Strategic thinking with ability to analyze performance.
• Proficient in Excel and PowerPoint for data consolidation.

Responsibilities

• Manage day-to-day performance of campaigns across different DSPs.
• Coordinate campaign executions across regions, serving as primary contact with agencies and platform stakeholders.
• Manage campaigns on DSPs through optimization, insights, pacing, inventory quality, and tagging.
• Work with agency teams to develop best-in-class solutions using available tech.
• Oversee media tracking and analytics setup and implementation.
• Communicate performance details to clients and agencies as needed.
• Describe bottom-up planning and how client goals map to activation strategies across the funnel.

Skills

DV360

TTD

Amazon DSP

RTB

End-to-end campaigns

Tools

MS Excel

PowerPoint

Job description

Experience: 5-6 years

Skills: DV360/TTD/Amazon DSP, Deals, RTB, having end to end campaign knowledge.

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is Omnicom's integrated solutions engine, bringing together a global talent community and connected capabilities to build adaptive, future-ready solutions.

As an integral part of Omnicom, the world's leading marketing and sales company, OGS helps agencies and clients navigate what's next through expertise spanning Media, Data & Marketing & Analytics, Technology, Creative, Strategy & Insights, MarTech, Commerce, Healthcare, and Business Support Solutions.

With over 8,000 professionals across India, the Philippines, and Colombia, and a growing global footprint, OGS combines deep domain expertise with scaled delivery to drive innovation, accelerate growth, and create meaningful business impact.

At OGS, the future is tested, built, and scaled every day for some of the world's most ambitious agencies, brands, and clients.

Let’s build what’s next.

Responsibilities

• Successfully managing day-to-day performance of campaigns across different DSPs and related platforms
• Coordinate campaign executions across all regions, serving as primary point of contact with agency and platform stakeholders.
• Manage campaigns on Demand Side Platforms (DSPs) through optimization strategies, campaign insights, monitoring and adjusting pacing, controlling quality of inventory, troubleshooting ads and tracking tags, etc. to ensure all KPIs are met (delivery, performance, revenue goals, etc.)
• Working with agency team to develop best-in-class solutions based on available tech.
• Oversee media tracking and analytics set up and implementation.
• Communicates day-to-day format, screen, inventory performance to clients and agencies as needed.
• Understand and describe bottom-up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel.

Qualifications

• 5 to 6 years of relevant experience in managing programmatic campaigns for large clients.
• Expert level knowledge of digital programmatic buying with hands-on experience using demand-side platforms. DV360/TTD/Amazon DSP experience is preferred.
• Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics
• Able to proficiently describe all possible KPIs and how they fit into the customer journey.
• Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment.
• Proficient in MS Excel and PowerPoint, with demonstrated ability to organize and consolidate multiple data sources for analysis.