Programmatic - Lead

Omnicom Global Solutions; Chennai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Omnicom Global Solutions in Chennai is seeking a Lead - Programmatic to manage digital campaigns for global brands. You will leverage ad tech and the Digital Market Cycle to optimize performance across major DSPs.

You will work with top global clients and coordinate with the Media Solutions team, handling deals, inventory sources, and audience segmentation to meet client KPIs and drive growth.

Qualifications

• Full-time graduate degree required.
• 5-6 years of programmatic campaign management experience for large clients.
• Hands-on DSP experience across Google platforms and others.
• Strong troubleshooting and attention to detail.
• Solid knowledge of display, video, social, and analytics.
• Proven analytical skills and data-driven decision making.
• Proficient in Excel and data consolidation for analysis.

Responsibilities

• Manage day-to-day performance of campaigns on DSPs (DV360, TTD, Amazon DSP, Xandr, Yahoo DSP).
• Set up, investigate, and optimize inventory deals (private, preferred, other).
• Monitor deals in SSPs and ensure deal hygiene and health checks.
• Perform SPO to optimize price, volume, and technology integration.
• Develop audience segmentation to meet client goals.
• Execute optimizations to exceed KPIs and advise on strategies.
• Present data-driven arguments for broader client data access.
• Collaborate with agency teams to craft best-in-class solutions.
• Communicate campaign performance and inventory insights to clients.

Skills

Programmatic campaigns

DSPs

Excel

Data analytics

Audience segmentation

KPI optimization

Education

Graduate degree

Tools

DV360

The Trade Desk

Amazon DSP

Xandr

Yahoo DSP

Job description

Overview

About Omnicom Global Solutions

Omnicom Global Solutions (OGS) is Omnicom's integrated solutions engine, bringing together a global talent community and connected capabilities to build adaptive, future-ready solutions.

As an integral part of Omnicom, the world's leading marketing and sales company, OGS helps agencies and clients navigate what's next through expertise spanning Media, Data & Analytics, Technology, Creative, Strategy & Insights, MarTech, Commerce, Healthcare, and Business Support Solutions.

With over 8,000 professionals across India, the Philippines, and Colombia, and a growing global footprint, OGS combines deep domain expertise with scaled delivery to drive innovation, accelerate growth, and create meaningful business impact.

At OGS, the future is tested, built, and scaled every day for some of the world's most ambitious agencies, brands, and clients.

Let’s build what’s next.

Responsibilities

About the role:

This exciting role of a Lead - Programmatic requires you to creatively manage digital media campaigns for our global brands. Your expertise of ad tech and knowledge of the Digital Market Cycle would make you a great fit for this position. This is a great opportunity to work closely with the Top Global brands and own large and reputed accounts. Need to support Global clients and account Managers of our Media Solutions team and capable of:

• Successfully managing the day-to-day performance of campaigns on Major DSP's like DV360, The Trade Desk (TTD), Amazon DSP, Xandr, Yahoo DSP (Any 2-3)
• Deal Management and troubleshooting expert, who can set up & investigate inventory sources like private, preferred & other deals in different DSP.
• Deal monitoring and reporting in SSP along with Deal Hygiene and Health checks
• Supply Path Optimization (SPO) regarding clearing price, volume, and technology (DSP/SSP integration)
• Able to ideate successful audience segmentation aimed at reaching a client goal.
• Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g., targeting, bidding, platforms, data usage, ideas, and downstream client funnel optimization.
• Able to make compelling arguments based on data and results for more client data access.
• Working with the agency team to develop best-in-class solutions based on available tech.
• Communicates day-to-day format, screen, and inventory performance to clients and agencies as needed.

Qualifications

• A full-time graduate degree (Mandatory)
• Minimum 5-6 years of experience in managing programmatic campaigns for large clients.
• Hands-on experience using DSPs to build and optimize campaigns across various inventories for large-scale clients. Preferred experience with Googleplatforms.
• General troubleshooting skills and strong attentionto detail.
• Working knowledge of digital marketing: display, video, social, and marketing analytics.
• Proven technical and analytical aptitude, with a curiosity for testing and innovation.
• Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.