Associate Director Programmatic

Dentsu India; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Dentsu India is seeking an Associate Director - Programmatic to partner with clients, drive campaign performance, and identify growth opportunities. You will lead a team of specialists and ensure delivery of high-quality programmatic solutions.

With 9+ years of experience, you will own client communication and strategy, leveraging DV360 and other DSPs, MMPs, and analytics tools to achieve KPIs and business growth.

Qualifications

• 9 to 12 years of experience in programmatic campaign management.
• Proven track record leading and mentoring teams.
• Expert-level knowledge of DV360 and other DSPs.
• Strong experience with MMPs and analytics tools.
• Excellent client management and communication skills.
• Ability to develop and execute strategic programmatic plans.
• Strong analytical and problem-solving skills; data-driven approach.
• Proficient in Excel and PowerPoint.
• Innovation and best practices to stay ahead in programmatic.
• Budgeting and forecasting for large-scale campaigns.
• A/B testing and experimentation frameworks.
• Attribution modelling and its impact on performance.

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship
• Develop and execute client-centric programmatic strategies, focusing on KPIs and growth
• Own client communication and relationship management with clear updates
• Proactively identify account growth opportunities with Account Directors
• Leverage DV360 and other DSPs to optimize campaigns and deliver results
• Utilize MMPs and analytics platforms to provide data-driven insights
• Collaborate with Client Services and other channels for seamless executions
• Analyze campaign performance data to identify trends and optimize strategies
• Ensure adherence to best practices and high quality standards
• Experience on Media Planning and Programmatic deals is must

Skills

Leadership

DV360

DSPs

MMPs

Client management

Analytical thinking

Excel

PowerPoint

Budgeting

Forecasting

A/B testing

Attribution modelling

Communication

Tools

DV360

Other DSPs

MMPs

Analytics platforms

Excel

PowerPoint

Job description

As a Associate Director - Programmatic, you will be a strategic partner to our clients, driving campaign performance and identifying growth opportunities. You will lead a team of specialists, ensuring the delivery of exceptional programmatic solutions

Experience: 9 years

Responsibilities

• Lead a team of programmatic specialists, providing guidance and mentorship
• Develop and execute client-centric programmatic strategies, focusing on achieving KPIs and driving business growth
• Own client communication and relationship management, ensuring clear and consistent updates
• Proactively identify and pursue account growth opportunities in partnership with Account Directors
• Leverage expertise in DV360 and other DSPs to optimize campaigns and deliver exceptional results
• Utilize MMPs and analytics platforms to provide data-driven insights and recommendations
• Collaborate with Client Services and other channel teams to ensure seamless campaign executions
• Analyse campaign performance data to identify trends and optimize strategies
• Ensure adherence to best practices and maintain high standards of quality
• Experience on Media Planning and Programmatic deals is must

Qualifications

• 9 to 12 years of experience in programmatic campaign management
• Proven experience managing and leading a team
• Expert-level knowledge of DV360 and experience with other DSPs
• Strong experience with MMPs and analytics tools
• Excellent client management and communication skills
• Proven ability to develop and execute strategic programmatic plans
• Strong analytical and problem-solving skills
• Strong Excel and PPT skills
• Innovation & Best Practices: Stay ahead of industry trends, implement cutting-edge technologies, and ensure adherence to best practices to maintain high standards of quality and innovation
• Budget Management: Responsible for large scale budget management, and forecasting
• A/B Testing and Experimentation: Design and implement rigorous A/B testing and experimentation frameworks to optimize campaign performance and identify winning strategies
• Attribution Modelling: Expert knowledge of attribution modelling and it's effect on performance

Skills Required

• Demonstrated experience in leading and developing high-performing teams
• Advanced proficiency in DV360 and extensive experience with other leading DSPs
• Expertise in developing and implementing custom bidding scripts
• Strong experience with MMPs and advanced analytics platforms
• Exceptional client management and communication skills, with a proven ability to build and maintain strong client relationships
• Strategic thinker with a proven ability to develop and execute innovative programmatic strategies
• Strong analytical and problem-solving skills, with a data-driven approach
• Strong Budgeting and forecasting skills
• Strong Excel and PowerPoint skills