Programmatic Optimizer

Talent Destination; Delhi; On-site; INR 1,200,000 - 2,800,000; Full time

Job summary

Talent Destination is seeking a Digital Media Manager - Programmatic to lead media activation and campaign management across agencies and partners from Delhi, India. You will build infrastructure and capabilities for an agency, driving media strategy with customers and agencies and ensuring seamless programmatic delivery on DV360.

You will coordinate with Campaign Management, data teams, and vendors to optimize campaigns, mentor junior staff, and report on performance.

Qualifications

• 4–6 years of experience in programmatic digital media buying and planning with focus on strategy and execution.
• Demonstrates understanding of media basics and concepts.
• Working knowledge of syndicated tools (GA, GDS, GTM, etc).
• Understanding of optimization platforms and trafficking platforms.
• Microsoft Office software (Outlook, Excel, PowerPoint, Word, etc).

Responsibilities

• Create and present strategic digital media plans based on analytics and data.
• Lead platform strategy, execution, performance, and reporting of campaigns across programmatic buying platforms.
• Be the programmatic expert for the client on performance and optimisation strategies.
• Coordinate assets and tags with vendors; ensure campaigns meet KPIs and deliverables.
• Mentor junior team members and collaborate with client services on optimization.

Skills

Programmatic media buying

Media analytics

Microsoft Office

Campaign optimization

Tools

GA

GDS

GTM

Job description

The Digital Media Manager - Programmatic will focus on driving media activation and campaign management across agencies and partners. You will build infrastructure and capabilities for an agency and drive media strategy with customers and agencies. You'll act as the liaison between the Campaign Management team and customers regarding current campaign performance and the future programmatic approach. You'll work closely with multiple stakeholders, bridge organisational and structural gaps, and mobilise internal resources to deliver a seamless experience for agencies, partners, and customers on Display and Video 360 (DV360).

Key Responsibility Areas

• Creating and presenting strategic digital media plans based on sound analytics, supported by data.
• Using your analytical mindset, you will be responsible for the platform strategy, execution, performance, and reporting of the media campaign across all programmatic buying platforms.
• Create digital media strategy and campaign plans (propose, iterate as needed, and secure approval from clients)
• Be the programmatic expert for the client on campaign performance and optimisation, providing insights into the best strategies and tactics to achieve business objectives
• Deploying appropriate technology platforms to find and engage with key target audience segments
• Build training materials and best practice documentation
• Leverage first-party and third-party data for targeting and insights
• Oversee the work of one specialist, train in technical knowledge, and manage workflow
• Coordinate assets and tags with vendors, and ensure campaigns are delivering against KPI’s and proactively manage campaign execution
• Responsible for overseeing client pacing & performance across the digital media portfolio
• Recommend forward-thinking strategies and innovations
• Proactively working with client services on campaign set-up and optimization strategy
• Work with the data teams to provide analytical insights to the client
• Mentoring the junior team members.
• Manage and engage with client counterparts and internal account teams for key account assignments
• Participate in new business pitches, etc.
• Manage & onboard media publishers
• Lead and manage the budget and client billing process

Skills

• 4~ 6 years of experience working in the programmatic digital media buying & planning space with a focus on programmatic strategy and execution
• Demonstrates understanding of media basics and concepts
• Working knowledge of Syndicated tools (GA, GDS, GTM, etc)
• Understanding of optimization platforms & trafficking platforms
• Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc)